World of Hyatt Inks NIL Deal with College Football Star Jalin Hyatt

World of Hyatt will be one of the first hotel brands to announce a name, image and likeness “NIL” deal through its new agreement with University of Tennessee football star Jalin Hyatt, who recently broke the single-season Tennessee receiving touchdown record and is a finalist for the Biletnikoff Award, given to the nation’s top wide receiver.

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As part of the collaboration, World of Hyatt will provide gift cards to help each of Jalin’s teammates’ families with hotel rooms for the upcoming bowl game in Miami, Florida. World of Hyatt will also help Jalin celebrate a record-breaking season by providing him the opportunity to visit Hyatt properties once the season wraps.

“We have been admiring Jalin’s talent and want him to experience the Hyatt way of travel as well as help the families of every teammate have a place to stay at the bowl game, so they feel cared for as they cheer their loved ones on from the sidelines,” said Mark Vondrasek, chief commercial officer, Hyatt. “World of Hyatt is excited to team up with an exceptional student athlete, and we look forward to the upcoming bowl game!”

“This Hyatt-Hyatt collaboration is more than a natural fit and it brings us all together when it really matters,” said Jalin Hyatt, wide receiver for The University of Tennessee Volunteers. “The World of Hyatt team gave me the ability to create a deal that benefited my teammates and our families. That’s real, as those are the people I care about the most. Knowing my teammates’ families will all have help to be at the game, and that they are being cared for on the road is amazing.”

To join Jalin and his teammates in earning points on travel – including to the upcoming bowl games – enroll in the World of Hyatt loyalty program for free at hyatt.com and take advantage of current offers such as ‘Earn 3X Points on Dining,’ which allows members to earn 3X points on qualifying dining from Hyatt hotels through Dec. 20, 2022, at participating hotel restaurants worldwide.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2022, the Company’s portfolio included more than 1,200 hotels and all-inclusive properties in 72 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt, Hyatt Residence Club, Hyatt Place, Hyatt House, and UrCove; the Boundless Collection, including Miraval, Alila, Andaz, Thompson Hotels, Hyatt Centric, and Caption by Hyatt; the Independent Collection, including The Unbound Collection by Hyatt, Destination by Hyatt, and JdV by Hyatt; and the Inclusive Collection, including Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Vivid Hotels & Resorts, Alua Hotels & Resorts, and Sunscape Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt loyalty program, ALG Vacations, Unlimited Vacation Club, Amstar DMC destination management services, and Trisept Solutions technology services. For more information, please visit www.hyatt.com.