Whalar Launches First-Of-Its-Kind Full-Funnel Measurement Solutions For the Creator Economy

Collaborators Include Element Human, GWI, NetBase Quid, Nielsen, Tubular Labs, and VidMob

NEW YORK and LONDON, Jan. 9, 2023 /PRNewswire/ -- Today, leading global creator commerce company Whalar announced first-of-its-kind full-funnel measurement solutions for the Creator Economy. The strategic collaboration includes some of today's most forward-thinking platforms, including Element Human, GWI, NetBase Quid, Nielsen, Tubular Labs, and VidMob.

The industry has proprietary metrics and formulas that give brands potentially flawed directions in measuring success. Creator content should be measured the same way as all media. These full-funnel solutions harness the strengths of each partner to give brands the right tools to scale and measure any type of creator-led campaign effectively. Ultimately, helping brands be more confident in reaching and engaging communities within the Creator Economy – leading to more impactful business value.

Gaz Alushi, President of Measurement & Analytics, Whalar said: "Marketers have always measured what matters, the creator economy is no different. The Creator Economy is here to stay and measurement needs to expand and grow with it to ensure there is rigor in helping the industry understand its effectiveness and impact. These solutions allow marketers to measure what matters and actually trust what is being measured."

Bringing together all these platforms pushes the boundaries for measuring creator-led campaigns by providing validated awareness, consideration, and conversion. The group will build upon and add, including:

• Proving the value of the creator marketing to advertisers in a way they already measure other aspects of their business
• How to increase brand equity and diversify your creator base
• Identifying and quantifying the KPI's creators are driving for businesses
• Understand the sales volume creators are driving
• And build ongoing optimization and media plans to increase efficiency

VidMob VP of Revenue Will Post said: "Creators bring a unique expression and following to the table. Marketers are seeking more concrete links between this expression and their business results. VidMob is excited to help creators and marketers understand which creative decisions are helping or hurting performance so they can continuously monitor and improve their content to measurably improve their bottom line."