Lincoln Financial Group Offers Faster Route From Planning to Protection With New, Fully Automated Life Product

Lincoln Financial Group (NYSE: LNC) continues to advance the life insurance business model while improving the customer experience with the introduction of Lincoln WealthAccelerate^SM, an indexed universal life (IUL) product offering a fully digital and automated experience to consumers.

As the world becomes more digitally focused, consumers expect ease and accessibility from their financial products. Lincoln WealthAccelerate^SM meets those changing consumer expectations through a streamlined product with the advantages of indexed universal life insurance – access to a cash value component in addition to a death benefit – and the ease of a fully electronic process guided by an experienced financial professional.

“Today’s life insurance customer is changing – they’re digitally savvy, expect faster and simpler processes and want flexibility,” said Matt Grove, executive vice president and president, Retail Solutions, Lincoln Financial Group. “WealthAccelerate^SM meets their expectations by offering a more streamlined and convenient experience and helping them and their families feel more confident through all of life’s changes.”

WealthAccelerate^SM is available to customers ages 20 to 55 with protection needs from $100,000 to $1.5 million. The product offers protections for every phase of life, including a permanent life insurance death benefit and options that cover critical and chronic illness expenses to meet a policyholder’s long-term care needs¹.

WealthAccelerate^SM features a simplified product design that gives consumers access to a policy’s cash value² and a fully electronic underwriting process, including:

• Paperless, electronic submission with automated underwriting
• Online or phone client interview for application completion
• Lab-free opportunity for qualifying clients with speedy underwriting from Lincoln’s dedicated, in-house team
• No Attending Physician Statement (APS) requirement for submissions
• Electronic policy delivery on all cases

With access to a policy’s cash value, along with a personalized customer portal, WealthAccelerate^SM policyholders get the protections they need and the convenience they want. For more information, visit the Lincoln Financial Group Life Insurance product page here.