4 in 5 Canadian Women See More Opportunity Than Ever in Owning Their Own Business, Despite Challenges: GoDaddy Survey - Seite 2

Like many Canadian women, starting her own business was a pathway to greater financial stability. For Sadaf, it was also about giving back to her family, whose journey from Afghanistan she says has been a powerful motivator for her business success.

"Seeing my parents go through the struggles they went through to give us a better life here in Canada has motivated me to do everything I possibly can to succeed in life and give back to my mom because she has sacrificed everything for us,'' Sadaf said.

Women business owners are optimistic, excited for growth in 2023

Despite persistent obstacles, Canadian women entrepreneurs remain undeniably optimistic-only 16 per cent report that pandemic-related impacts remain their biggest business concern, and a combined 70 per cent report excitement for their growth in 2023 whether through growing their brand (30%), growing their skills (21%), or expanding their business offerings (19%). Women who have yet to start their business are also giving careful thought to the resources and tools they'll need to succeed, with 91 per cent of women planning to start a business saying they will build a website for their new venture.

Sadaf recalls her website built with the GoDaddy Website Builder was her first purchase when she launched her business in 2019.

"It has been the biggest reason for our growth and success,'' Sadaf said of her website, which allows her customers to seamlessly purchase everything from individual boxes to gift packs and tables for corporate events. "I truly believe every business owner needs a website at the start of their entrepreneurship journey to not only look more professional to their clients but to make their own lives easier. GoDaddy has many templates which are very user-friendly and anyone can build their own website."

"Canadian women are unstoppable, and we're honoured any time we can be a part of helping entrepreneurs take that first step-such as naming their idea through a domain purchase, or building their website," said Young Lee, Canada Market Lead for GoDaddy. "At GoDaddy, we provide the tools and resources entrepreneurs need to feel confident at every stage of their small business journey. We believe that with the right tools and support, anyone can grow, create and manage their business online."