CE Brands Announces New Distribution Agreements With Bluechipworld Sales & Marketing and Fónua for the UK & Republic of Ireland

CALGARY, Alberta, May 18, 2023 (GLOBE NEWSWIRE) -- CE Brands Inc. (TSXV: CEBI; CEBI.WT) (“CE Brands”, “we”, “our”, or the “Company”), a strategic brand partner of Motorola Mobility, announced today that they entered into strategic distribution agreements (the “Distribution Agreements”) with Bluechipworld Sales & Marketing Limited (“Bluechipworld”), a subsidiary of Fónua (“Fónua”) in Ireland, to further expand the Company’s sales and distribution capabilities in the United Kingdom and Republic of Ireland.

The Distributors will initially be granted distribution rights to CE Brands’ smartwatches including the recently launched moto watch 70 and moto watch 100 (www.motowatch.com).

“The expansion of our distribution network with industry leading companies is at the forefront of the Company’s sales strategy and we’re delighted to be partnering with Bluechipworld and Fónua to expand our product line into the UK and Ireland,” said Kalvie Legat, Interim CEO of CE Brands.

In each of the Distribution Agreements, the Distributor will be appointed as an exclusive authorized distributor of certain CE Brands products, within their respective designated territories for a period of 2 years with potential for future extensions.

Simon Hassell, Managing Director of Bluechipworld commented, “We are excited about the potential for the Moto Watch range in the UK & Ireland. The Motorola brand is a trusted and respected marque that our retail partners and their customers will want to engage with, and the products are an excellent addition to our broad range of innovative technology lines.”

This press release shall not constitute an offer to sell or the solicitation of an offer to buy securities of the Company in the United States nor shall there be any sale of securities of the Company in any jurisdiction in which such offer, solicitation or sale would be unlawful. The securities described herein have not been, and will not be, registered under the United States Securities Act of 1933, as amended, or the securities laws of any state of the United States. Accordingly, any of the securities described herein may not be offered or sold in the United States or to U.S. persons unless an exemption from registration is available.