Jennifer Aniston Joins Leading Functional Fitness Brand, Pvolve

Pvolve Member, Aniston Will Advise on Company's Marketing, Product, and Programming Strategies to Help Supercharge Growth

NEW YORK, June 6, 2023 /PRNewswire/ -- Pvolve, an omni-channel functional fitness company, today announced a new partnership with world-renowned actress, producer and director, Jennifer Aniston. As a fan and member of Pvolve, Aniston is now joining the rapidly growing fitness brand to help lead the company into its next chapter.  She will be focused on key areas of the business such as product development, marketing, and programming strategy, while also starring in future ad campaigns to bring more awareness to the emerging brand.

Aniston's love for Pvolve began when she was introduced to the innovative method in 2021. "In 2021 I had a really bad back injury, and I don't feel like myself when I'm not able to work out," says Aniston. "I have a friend who had already been doing Pvolve and not only did I notice her complete transformation – physically and in her energy level – but she also explained that Pvolve's functional fitness method respects where your body is at and allows you to work around your current limitations, so you don't have to sit on the bench and wait for full recovery. I ordered the equipment and started streaming the workouts at home and instantly fell in love with the program and its results. Then, once I was back to full strength, I saw how broad the range of workout options are, and I was hooked. It's completely different from anything I'd tried before and that's what made me want to get involved with the company."

Pvolve pairs functional movement with resistance-based equipment to sculpt, strengthen and restore the body. Because the method integrates all ranges of motion – side-to-side, front-to-back, and rotational – it activates major and surrounding muscle groups to enhance the physique, while improving strength, mobility, and stability. 

"I was blown away when I found out that Jennifer Aniston was a secret streamer and doing the workouts at home," says Rachel Katzman, Founder of Pvolve. "The fact that someone so advanced in her fitness journey and with access to a world of options, fell in love with the Method after experiencing its benefits, is a dream come true."

Pvolve was born out of Rachel Katzman's own personal search for a fitness approach that would respect the body's holistic needs – a method that makes you look and feel great, all at the same time. As a fitness enthusiast with scoliosis, Katzman wanted a workout that would challenge her and give her the aesthetic results, but without aggravating her body's sensitivities.