EQS-News

MGI - Media and Games Invest SE: Prasanna Prasad Appointed CTO of Verve Group - Seite 2

Building stakeholder value

Prasanna has also served as Senior Director, Engineering for Tribune Digital Ventures (acquired by Gracenote) in Bangalore. Prior to that, he has held engineering and software roles for Amazon, Flipkart, and Yahoo!

“Verve Group has positively stood out for how it has built out its core advertising business in a relatively short span of time, competing across the global spectrum and portfolio of digital advertising products,” said Prasanna. “Building atop some of these foundational investments over the past few years and deriving multiplicative synergy and customer value from the building blocks through differentiating AI and technology solutions will be the largest opportunity area for the Group over the next few quarters.”

Prasanna noted that he sees such large independent players as Verve Group taking the lead in defining the advertising technology sector’s new world of standards that address the duality of advertiser needs and user data sensitivities in a compliant, transparent, efficient, and interoperable manner.

 Delivering clear visibility into returns on marketing spendings as well as fully consented data assets

“Advertising landscapes are currently at interesting crossroads, with marketers on one hand expecting deeper and clearer visibility into returns on their spends while users and publishers are getting more conscious and selective around how their data assets are collected, leveraged and shared,” Prasanna explained. “Leading Verve’s product and GTM strategy with differentiating technology built on core and fully consented data assets is imperative to long term sustenance in this highly dynamic market. Now more than ever, the playing field is leveling out with such companies as Verve Group being able to do this effectively through machine-optimized technology and collaborative and open standards.”

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