EQS-News

action press official photo partner of New Zealand Rugby flagship 'All Blacks' team

EQS-News: action press AG / Key word(s): Alliance action press official photo partner of New Zealand Rugby flagship 'All Blacks' team 05.07.2023 / 10:51 CET/CEST The issuer is solely responsible for the content of this announcement. action press becomes a media tech asset and launches streaming business model in the digital sports photo market with UK-based SmartFrame Technologies

Hamburg, July 5, 2023 - The action press photo agency (Hamburg) will exclusively take over the entire official photo production for the New Zealand national rugby team "All Blacks" and distribute it worldwide via the innovative streaming platform of the British software specialist SmartFrame Technologies, Inc. (London).

On this occasion, action press is establishing a technology partnership with SmartFrame for the digital photo market. This enables potentially attractive economies of scale, as a significant portion of the expected revenue is based on the monetization of image views on the Internet. Further photo projects with global reach sports brands are in the pipeline, New Zealand Rugby with All Blacks are the first client in the new streaming business model.

For coverage of all All Blacks matches and other official dates in New Zealand and abroad, action press has built up a ten-strong team of experienced professional sports photographers in New Zealand and otherwise uses its own global network of photographers, established over decades.

 

New monetization model through streaming

With SmartFrame technology, action press succeeds in monetizing image views on the Internet instead of licensing the use of photos for a fixed fee, as was previously the case. At last, sports clubs and leagues are tapping into new revenue streams and achieving stronger fan loyalty as a result of the high-quality media material. The respective association pays for the assignments and advertisers pay per view. Depending on the number of page visits (page impressions), media receive a share of the advertising revenue and pay nothing.