EQS-News

action press official photo partner of New Zealand Rugby flagship 'All Blacks' team - Seite 2

Publishers receive free access to high-quality image material. The streaming platform allows the placement of attractive, interactive and multi-format in-image advertising, the revenue from which is shared between the parties involved. The club has full ownership and control over the images captured. In addition, there is protection against photo theft.

"Photography captivates and inspires Internet users all over the world, especially in areas as passionate as sports," comments Ulli Michel, CEO of action press. "action press reports daily from sporting events around the world. Whether it's Wimbledon, World Cup football, the Olympics, Formula 1 races and many other competitions. One of our photographers is always on location. Our technology partnership is now opening up new, larger revenue markets, especially in sponsorship and advertising. This is a win-win concept for the sports sector."
 

New viewing features, contextual ad placement, value creation also for publishers and photographers. 

SmartFrame's streaming platform offers interactive viewing capabilities from high-resolution full screen to hyper-zoom on details. This enables stronger user engagement in general and, specifically in sports photography, more fan engagement, better sponsor placement and effective contextual ad placement. The New Zealand Rugby Union will receive increased revenue from SmartFrame's new ad-supported model. Publishers and photographers will also share in sponsorship and advertising revenue.

 

Rob Sewell, CEO of SmartFrame Technologies, adds, "Sports brands and photographers have long had little control over their imagery. Intellectual property was too often not assigned to the sports brands that had paid for photography services. We are on the cusp of a change that reshuffles the cards and breaks that cycle. Content owners are back in charge, deciding how to create, control and maximize the value of their assets. New Zealand Rugby is among the first major sports brands to recognize the potential of the fast-growing digital advertising market to create sustainable value. We look forward to working with some of the world's most prestigious sports teams and action press to create a new concept in image-centric and independent advertising revenue." The official photo collection of New Zealand Rugby can be found here: https://images.nzrugby.co.nz/