Organto Introduces ORO Premium Branded Product Offering

Compliments Existing I AM Organic and = Awesome Fruits Brands

VANCOUVER, BC and BREDA, THE NETHERLANDS / ACCESSWIRE / July 18, 2023 / Organto Foods Inc. (TSX-V:OGO)(OTCQB:OGOFF)(FSE:OGF) ("Organto" or "the Company"), a leading provider of organic and value-added organic fruit and vegetable products, today announced the introduction of its latest innovative new brand offering, ORO. The ORO brand is focused on premium non-GMO (non-genetically modified) fruit and vegetable products, and compliments Organto's existing I AM Organic brand which is focused on organic fruit and vegetable products - fair, transparent, and sustainable, and =Awesome Fruits brand which is focused on mid-tier non-GMO fruit products. Together these brands cover a range of product segments and categories, providing Organto with a number of branded product options to meet customer preferences.

Foto: Accesswire

The Spanish translation for ORO is gold, thus the ORO label is positioned as a premium non-GMO brand, reflecting gold standard quality including enhanced harvest control practices, sizing and quality specifications, and adherence to socially responsible practices. The brand has been launched in Austria with a retail partner marketing non-GMO bananas. All bananas currently being sold under the ORO brand are Rain Forest Alliance certified. Organto plans to expand the distribution of the brand initially across Europe and also intends to expand the use of the brand beyond premium non-GMO bananas into other product categories currently marketed by the Company.

"With the acquisitions of Beeorganic B.V in late 2021 and NFG New Fruit Group GmbH in early 2023 and our efforts to integrate and expand our go-to-market activities, non-GMO and organic bananas have become a key product category for Organto. Leveraging this strength, we have added the ORO brand to our portfolio of branded product offerings, complementing our I AM Organic and =Awesome Fruits brands. Our initial launch into the Austrian market has been with Rain Forest Alliance certified premium non-GMO bananas, and going forward we plan to both expand distribution to other markets throughout Europe and expand our product offering under the brand." commented Rients van der Wal, Co-CEO Organto Foods Inc. and CEO of Organto Europe BV. "Our branded product offering is a key strategic focus for Organto, and we believe our three-tier branded product portfolio positions the Company to address various market dynamics and customer preferences."