EQS-News

action press AG: action press international makes 200 million images available as free streams

EQS-News: action press AG / Key word(s): Alliance/Strategic Company Decision action press AG: action press international makes 200 million images available as free streams 14.09.2023 / 08:00 CET/CEST The issuer is solely responsible for the content of this announcement. action press AG: action press international makes 200 million images available as free streams

Through a groundbreaking collaboration with the market leader in image streaming, SmartFrame Technologies, action press international offers publishers worldwide the opportunity to not only publish image content for free, but to use it as premium advertising space.
 

Hamburg, - September 14, 2023 - German picture agency action press international is pleased to help usher in a new standard in the digitization of the image industry thanks to a new partnership with UK-based SmartFrame Technologies Ltd. (London). Following the successful launch of the partnership between action press, SmartFrame and New Zealand Rugby this summer, action press has now adopted SmartFrame's model, based on monetization through contextual advertising, for its entire content archive.
 

action press international gmbh (Hamburg), alongside ddp media GmbH, a subsidiary of action press AG (Frankfurt), is thus entering the fast-growing market for contextual advertising, which is estimated to grow by more than 300% from $178 billion in 2021 to $562.1 billion by 2030.
 

The partnership enables online publishers to publish the entire content of action press, which currently amounts to more than 200 million images, on their websites free of charge. Publishers thereby embed SmartFrame images as html code in their editorial content in a copyright-compliant manner. SmartFrame images are delivered at the highest possible resolution without impacting page load times. They provide end users with an engaging image experience that increases dwell time through interactive features such as full-screen viewing and the company's proprietary hyper-zoom technology. Similar to the YouTube model, SmartFrame monetizes user interest in image content, paying creators, distributors and publishers through the advertising displayed within.