EQS-News

action press AG: action press international makes 200 million images available as free streams - Seite 2

 

SmartFrame's data and analytics panel provides publishers with new image data and insights into their readership. A calculation from the metadata of the photos, context of the page, location and device of the viewer ensures maximum contextual relevance of the displayed advertising and efficient addressing of relevant target groups. As a result, CPMs can be up to four times higher than the average from programmatic advertising or traditional display advertising. Publishers can thus generate additional revenue alongside their existing advertising revenues by embedding the free SmartFrames.
 

For Ulli Michel, CEO of action press international, and himself a successful press photographer worldwide for many years, another important feature of the SmartFrame technology is a matter close to his heart: the integrated copy protection of the SmartFrames and the digital localizability of each individual publication. "This finally attacks one of the biggest problems of the image industry" he explains, "the unlawful use of images on social media, the often unknowingly illegal use on the Internet through copy & paste, and the lack of awareness of the value of property and performance of photographers." Ulli Michel is certain that the loss of license fees for photographers and agencies, as well as the expense of rights tracking, will be a thing of the past in the coming years.
 

He added: "Following the success of our partnership with New Zealand Rugby, working with SmartFrame was a natural progression for us. Our commitment to capturing timeless moments with photography aligns with SmartFrame's vision for a fairer digital future for everyone involved in photography. We look forward to our rich archive of content gaining new commercial value through the SmartFrame platform, opening new avenues for engagement and revenue generation for all players involved in online media."
 

For Rob Sewell, CEO of SmartFrame Technologies, this collaboration marks an important milestone: "The addition of action press international to the SmartFrame ecosystem is a huge step forward in our mission to change the digital imaging landscape. By combining action press international's incredible image library with SmartFrame's technology, we are enhancing our position to deliver unprecedented value to photographers, publishers, advertisers and audiences alike."