Gaming Icon Tyler "Ninja" Blevins Announces Live NYE Special Sponsored by Domino's Pizza

"Ninja's NYE" to Feature TimTheTattman, SypherPK, DrLupo, BasicallyIDoWrk, and LEGIQN

Multicast Event Slated to Receive High Viewership Ratings as Premier Cultural Event for GenZ Audience

FRISCO, TX / ACCESSWIRE / December 19, 2023 / Global gaming superstar Tyler "Ninja" Blevins announces "Ninja's NYE," a unique alternative live entertainment option geared toward gaming and digitally native audiences for New Year's Eve, to be multicast on Ninja's various platforms (Twitch, YouTube, TikTok) and sponsored by Domino's Pizza, with others to be announced. The star-studded event will feature special guests TimTheTattman, SypherPK, DrLupo, BasicallyIDoWrk, and LEGIQN, with more to be revealed.

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Ninja will take audiences on a wild ride leading up to the big countdown, teaming up with his creator friends and their communities for an engaging night of fun and surprises that includes a Fortnite tournament, games like pong, marbles, and more. Fans can look forward to giveaways and prizes, including $100 Domino's gift cards, gaming equipment, and Ninja merchandise.

"I'm incredibly hyped to bring my NYE party to your house," says Ninja. "I'm super excited to ring in the New Year alongside my best friends in the community. We have had such an incredible year at Team Ninja that this is the perfect way to bring in 2024. Looking forward to seeing all of my fans and making it a one-of-a-kind experience for everyone tuning in. "

"We are thrilled to be a part of Ninja's NYE party, especially as we kick off one of our busiest pizza days of the year," said Kate Trumbull, Domino's Chief Brand Officer. "We know that Ninja has an engaged community of gamers and fans around the world. What better way to ring in the New Year than with giveaways and special discounts on great pizzas for this exciting live event!"

Since receiving worldwide fame as a legend of YouTube, Ninja is finding great engagement success in 2023 multicasting through various streaming services, including Twitch, YouTube and TikTok. As one of the most-watched talents on Twitch, the event promises to access a key market for digitally native audiences. Twitch ranks as the number one watched livestream service, "attracting 52.5% of the gaming and esports audiences this quarter," according to Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare. In total, livestream viewership data remains at staggering numbers ever since the Covid-19 pandemic started in early 2020. During the 2023 third quarter, livestreaming saw over 7.6 billion hours watched. See the full StreamHatchet third quarter report here.