Zynga and Automobili Lamborghini S.p.A. Announce Multi-year Deal Making CSR Racing Official Partner of Lamborghini’s Squadra Corse Racing Team

Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO) and a global leader in interactive entertainment, and Automobili Lamborghini S.p.A., an unrivaled manufacturer of pure and visionary super sports cars, today announced a multi-year agreement to make CSR Racing (CSR), the hyper-real mobile racing franchise of Zynga’s subsidiary NaturalMotion, an official partner of Lamborghini’s new LMDH prototype entry in the FIA WEC Hypercar Class and IMSA Grand Touring Prototype (GTP) Class global racing championships. Over 30 Lamborghini cars have previously appeared in the CSR2 mobile game, and the complementary partnership adds content to both parties, putting the CSR2 brand on the cars, drivers, and teams of Lamborghini Squadra Corse while continuing to add Lamborghini cars to CSR2.

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Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO) and a global leader in interactive entertainment, and Automobili Lamborghini S.p.A., an unrivaled manufacturer of pure and visionary super sports cars, today announced a multi-year agreement to make CSR Racing (CSR), the hyper-real mobile racing franchise of Zynga’s subsidiary NaturalMotion, an official partner of Lamborghini’s new LMDH prototype entry in the FIA WEC Hypercar Class and IMSA Grand Touring Prototype (GTP) Class global racing championships. Over 30 Lamborghini cars have previously appeared in the CSR2 mobile game, and the complementary partnership adds content to both parties, putting the CSR2 brand on the cars, drivers, and teams of Lamborghini Squadra Corse while continuing to add Lamborghini cars to CSR2. (Photo: Business Wire)

For the first time in the company’s history, Lamborghini will enter the FIA Hypercar and IMSA GTP class. The Lamborghini Squadra Corse will enter 12 races globally across the FIA and IMSA championships in 2024. The hypercar GTP class is the top-tier category in the FIA World Endurance Championship and IMSA WeatherTech SportsCar Championship and is defined as the most superior and high-performance cars on the market worldwide.

The Lamborghini SC63 race car boasts cutting-edge engineering and top speed. It will enter the world stage in the annual calendar of both championships, including the world's most iconic endurance race, the 24 Hours of Le Mans. As part of the partnership deal, the CSR2 brand will be visible on the SC63 hypercar and drivers’ and team’s uniforms in real life, and their recreations will be available in the CSR2 game to allow mobile players to experience the thrill of racing on their mobile device.