Kartoon Studios and Penguin Young Readers Launch New “Llama Llama” Merchandise Retail Promotional and Charitable Program at Kohl’s

First Products Launch in February 2024 with Second Promotion Planned for April 2024 in Kohl’s Stores Nationwide and Kohls.com

“Llama Llama” Adds New Consumer Products Partners

Beverly Hills, Calif., Feb. 12, 2024 (GLOBE NEWSWIRE) -- Kartoon Studios, Inc. (NYSE American: TOON) evergreen brand “Llama Llama” partners with Penguin Young Readers and KOHL’s to launch new back-to-back nationwide retail promotions featuring book and plush products from the bestselling “Llama Llama” franchise, as part of the popular Kohl’s Cares program. Additionally, Kartoon Studios has added two new plush toy licensing partners to a growing roster, Spirit and YOTTOY, further building the brand’s U.S. merchandise program.

Based on the characters from the bestselling children’s book series by Anna Dewdney and Kartoon Studios’ popular Netflix Original preschool series, “Llama Llama,” starring Jennifer Garner, the first promotion debuted on February 1 and featured a plush toy & book set with a book from Penguin Young Readers, Llama Llama Easter Egg, attached to a plush toy from Spirit. The set retails for $9.00 for a limited time while supplies last.

 

The second release in April will include another book from Penguin Young Readers, Llama Llama Red Pajama, and a plush doll from YOTTOY. The products will retail separately for $5.00 each for a limited time while supplies last.

 

Both promotions will be available at stores nationwide and at Kohls.com through the Kohl’s Cares collection, with 100% of Kohl’s net profit benefiting non-profit organizations that improve the health and well-being of communities nationwide.

As Kartoon Studios continues to build the “Llama Llama” brand, new licensees Spirit and YOTTOY join a growing list of licensed manufacturers who have also thrived alongside “Llama Llama.” Kids Preferred and Books To Bed, plush and pajamas partners, respectively, continue to sell both in-store and online. Prime Party’s “Llama Llama” party goods are available exclusively online, and the Toniebox from Tonies engages “Llama Llama” fans with enchanting and comforting audio storytelling.

“We began our collaboration with Kohl’s and Penguin in 2020 with our introduction of ‘Llama Llama’ into the Kohl’s Cares initiative, and we extended the partnership in 2022 as we continue to steadily grow the brand. Launching two more promotions in 2024 offers us a tremendous opportunity to continue to honor Anna Dewdney with delivering the heartwarming stories she created, along with new quality products from our recently added licensing partners Spirit and YOTTOY,” stated Lloyd Mintz, SVP Global Consumer Products at Kartoon Studios.