Kartoon Studios’ Kids Media and Marketing Agency, Beacon Media Group, Grows Revenues, Client Base, and Delivers Successful Campaign Results in 2023

Beacon Expands Leadership in Toy Market, While Expanding into Non-Toy Category

Pre-Easter and Spring Initiatives Expected to Provide a Solid Start to 2024

BEVERLY HILLS, Calif., Feb. 13, 2024 (GLOBE NEWSWIRE) -- Beacon Media Group, the media and marketing agency subsidiary of Kartoon Studios, Inc. (NYSE American: TOON) specializing in kids and family, announces a series of achievements and milestones attained in 2023, which the Company believes further position Beacon Media as a leader in the market, and are expected to contribute to growth in 2024.

Beacon Media concluded 2023 with solid performance due to its strategic efforts, leading to a year-over-year growth of 29% in billed commission and a 5% increase in billed media. This positive trend is expected to continue in 2024, buoyed by advertiser support for planned pre-Easter and spring campaigns.

Additionally, Beacon Media Group has expanded its client base with six new advertisers and has continued to deliver innovative marketing campaigns for its clients, reaffirming its leadership in the industry. The Company has also broadened its client roster to now include non-toy brand lifestyle categories targeting key cross-over audiences such as families, parents, millennials, and Gen Z. This enabled Beacon Media to expand and work with new clients, increase market penetration, and further demonstrate its unique ability to cater to diverse client needs.

Kartoon Studios CEO, Andy Heyward, stated: “Cindy Kelly, the President of Beacon Media Group, has done a remarkable job with not only growing the business during a challenging market environment, but also creating synergies with Kartoon Channel! and its Mainframe Studios subsidiary in Canada.”  

Cindy Kelly stated: “2023 was an encouraging year for Beacon Media Group as we achieved notable growth and success and continued to lead the way in the kids and family media and marketing landscape. We anticipate 2024 will continue this positive trend. As we celebrate our achievements, we remain dedicated to delivering innovative solutions, while using cutting edge technology to drive growth for our clients in the dynamic and ever-evolving media landscape, creating meaningful connections between consumers and brands.”