Layoffs Prompt Gen Z to Rethink Job Security and Careers, Fiverr Survey Reveals

In the U.S. nearly 1/4 of Gen-Zers believe freelancing offers more stability than a full-time job

NEW YORK, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Fiverr International Ltd. (NYSE: FVRR), the company that is changing how the world works together, has compiled findings from its second annual research study exploring the work preferences of Gen Z. Fiverr conducted a global study of Gen-Zers (defined as between the ages of 16 and 26), including 5,000 Gen-Zers in the US for a total of 10,000 worldwide, in partnership with Censuswide. The study highlights how layoffs, flexibility, and AI are drastically shaping the way Gen-Zers work and think about their careers. In fact, compared to last year’s findings, more (+3% points) Gen-Zers said they now plan to freelance – rising to 70% of total global respondents who are freelancing or plan to in the future.

“The youngest members of today’s workforce, Gen-Zers, have faced nothing but hurdles – a global pandemic and unprecedented development in technology. Now, in the face of layoffs and the implementation of AI across the corporate world, Gen Z workers are relying on themselves for the stability that they need to pursue their career ambitions by choosing freelancing,” said Gali Arnon, Fiverr’s Chief Business Officer. “Not only does freelancing offer a stable path to be their own boss or to own their own business, but it also allows for Gen Z to have total autonomy over their own lives.”

Several key themes from the global data include:

Freelancing is becoming a more attractive career path for Gen-Zers for 2024 and beyond.

• Almost 70% of total Gen Z respondents are actively freelancing or plan to do so in the future.
• Nearly 40% of Gen Z freelancers are currently or willing to work full-time while 30% in a part-time capacity.
• 12% of Gen Z freelancers work in-between jobs or to build experience and skills.
  

Comfort and financial security remain the top priority for Gen-Zers.

• 44% of global Gen Z respondents desire to be financially comfortable as part of their larger career ambition; nearly 20% want to retire early.
• A quarter of Gen-Zers want to own their own business while 14% want to freelance for their entire careers.
• Nearly 30% of respondents want to travel for work and work from wherever they want.
  

Among Gen Z respondents in the U.S., specifically, data showed:

More Gen-Zers are pursuing stability through freelancing following a string of corporate layoffs.