HP Harnesses Enterprise Color Quality Printing to Power Small Businesses

New HP Color LaserJet Pro 3000 series delivers professional speed, vivid color, and energy efficiency in a compact design

News Highlights:

• New Color LaserJet Pro 3000 series brings HP’s premium color printing to the SMB audience.
• Sustainable TerraJet toner technology extended to 3000 series with vivid color and fast printing.
• Laser portfolio earned A4 Line of the Year from Keypoint Intelligence.
  

LAS VEGAS, March 07, 2024 (GLOBE NEWSWIRE) -- Today at HP Amplify Partner Conference 2024, HP Inc. (NYSE: HPQ) announced the new HP Color LaserJet Pro 3000 series, the latest addition to its world-class office print portfolio. Designed for customers that require high performance in a small footprint, the new Color LaserJet 3000 series is the latest device powered by energy efficient TerraJet toner technology, enabling sharper colors and fast print speeds for growing businesses.

Printing remains critical for small and medium sized businesses (SMBs). With 80% of SMBs preferring to work with a mix of digital and printed materials¹, impact and quality are vital. More importantly, color inspires teams to create, enables conversation, and attracts new and existing customers.

"In the era of hybrid work, as businesses reimagine their workspaces, the demand for high-performance solutions in small and flexible offices is on the rise," said Aurelio Maruggi, division president, Office Print Solutions at HP. "With our new Color LaserJet Pro 3000 series, featuring innovative TerraJet technology, we deliver exceptional color quality, professional speed, and energy efficiency in a compact design. By optimizing printer manageability, we enable SMBs to save money, time, and effort, while ensuring high-quality prints, safeguarding sensitive information, and effortlessly adapting to collaborative and growth-oriented environments."

The new HP Color LaserJet Pro 3000 series delivers the tools small businesses need including:

• Increased reliability with Wi-Fi 2 that automatically reconnects to stay online²
• The fastest duplex and first page out in class³
• Industry leading quality and pro level security 
• Smallest footprint of any device in its class⁴

HP’s next generation toner technology, TerraJet, has a unique toner formula that enables richer and sharper colors. TerraJet technology will provide the new Color LaserJet Pro 3000 series customers with 11% more vivid colors⁵ and 18% faster printing speeds⁶. In addition to the improvements on the 3000 series, TerraJet also enables up to 27% reduced energy consumption⁷ and up to 28% reduction of plastics in toner cartridges⁸, helping customers achieve their sustainability goals.