Global Partners Unveils New Brand Identity with Focus on Commitment to Innovation and the Energy Transition

Building on the legacy of its predecessors founded more than 90 years ago, Global Partners LP (NYSE: GLP) (“Global”) continues its evolution as an industry-leading energy supplier and disruptive retail operator. Today, the Waltham-based company launched a new brand identity that reflects and embodies the company’s commitment to supplying the energy people need today, while actively investing in and promoting sustainable alternatives for the future.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240311153681/en/

Alltown Fresh Hudson, MA (Photo: Business Wire)

“Our new brand image symbolizes a shift in our thinking—a new mindset that positions us at the forefront of an evolving landscape,” said Global Partners CEO Eric Slifka. “Putting our energy to work, we will strengthen and differentiate our energy infrastructure, create retail experiences that redefine convenience and hospitality, and continue to be an integral part of the communities we serve. As the energy transition continues, we will guide our industry forward, leading thoughtfully, responsibly, and sustainably.”

Understanding today’s persistent demand for traditional fuels, Global Partners recently acquired 25 liquid energy terminals along a number of major pipelines. The acquisition doubles the size of Global’s terminal network, allowing the company to further scale its operations, leverage existing infrastructure, and ultimately supply more communities with essential energy products.

Simultaneously, Global is investing in the transition to renewable energy sources through its promotion and adoption of renewable diesel and biodiesel as clean-fuel alternatives as well as its launch of GlobalGLO, a carbon offset program that gives customers the flexibility to manage their carbon footprint. The company is also providing diverse fueling options at a number of its convenience markets, opening its first company-owned EV fast-charging stations in Worcester, MA, and Fort Edward, NY.

But Global’s commitment to and vision for the future extends well beyond fuels. The company is revolutionizing convenience and hospitality. Headlined by its flagship brand, Alltown Fresh, Global is transforming many of its more than 400 company-operated retail locations into experiential destinations. With a focus on fresh, better-for-you food options, local products, cutting-edge technology, and innovative designs, Global is disrupting convenience by creating spaces that are dynamic and tailored to meet the evolving needs of guests.