Global Partners Unveils New Brand Identity with Focus on Commitment to Innovation and the Energy Transition - Seite 2

Global is also reimagining its real estate portfolio by leveraging the potential of real assets, and, in doing so, diversify its core businesses. Recently, Global partnered with a local developer to purchase, remediate, and redevelop the former Exxon Mobil terminal in Everett. Redevelopment plans for the 100-acre property include the construction of more than a thousand apartment units and several million square feet of commercial, high-tech manufacturing, R&D space, and industrial space, all of which will likely boast a clean energy component.

At the heart of the rebrand is a commitment to the people and relationships that make up the Global community. Over its 90+ year history, Global has kept a steadfast commitment to philanthropy and doing good in the communities it serves. Along with the rebrand comes a commitment from the company to provide additional support to employees through an employee relief fund and additional support to its communities through its corporate sponsorship of the Global for Good Fund charitable organization.

“This brand relaunch is a commitment to ensuring a world where we can all grow, move, and thrive, and it is an invitation to our partners, customers, and the communities we serve to join us in this journey,” Slifka continued. “We are not just a company. We are a force for good and a catalyst for positive change.”

About Global Partners’ New Brand Identity

New Logo: Reminiscent of a tank filling, the stylized “O” symbolizes liquid fuels of the past, present, and future—a nod to Global’s commitment to reliably provide the fuel people need today while investing in a sustainable future.

New Brand Colors: The new color palette is bold, vibrant, and confident—a representation of Global’s people and the company’s excitement for the future. Strong and trustworthy Slate Blue is balanced by approachable Atlantic Teal and energizing Electric Lime.

New Tagline: Putting our Energy to Work. The new tagline is a distillation of who the company is and what it does, highlighting the products and services it provides, but also the grit and determination that make up Global’s work ethic.

About Global Partners

The Global Partners story began more than 90 years ago, when Abraham Slifka opened Slifky’s Reliable Oil Burner Service with a single truck delivering warmth to Boston businesses and families during the Great Depression. Building on that legacy, Global Partners has evolved into a Fortune 500 company and industry-leading integrated owner, supplier, and operator of liquid energy terminals, fueling locations, and guest-focused retail experiences.