Collective Audience and Reset Digital Launch Strategic AdTech Joint Venture

Collaboration to Empower Marketers with Direct Connections Between Supply and Demand, Thereby Increasing Efficiency, Reach, Ad Spend ROI and Audience Data Assets

NEW YORK, March 19, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media solutions, has launched a strategic technology partnership with Reset Digital, an industry-leading digital marketing platform used by the world’s top advertisers and publishers.

Reset Digital’s premier customers represent major brands and Fortune 500 companies and top marketing and advertising agencies worldwide. It provides the emotional context data and DSP + SSP capabilities that advertisers and publishers need to drive mass reach and high ROI at scale. It is considered the world's first and only Neuro-Programmatic platform aimed at eliminating bias, which in turn drives more meaningful connections between brands and consumers.

The Reset Digital platform has created a new marketplace that allows marketers to connect in a much deeper and more meaningful way with unique audiences, including the largest representation of diverse owned and operated publishers. In this way, Reset Digital has become an independent beacon for those in search of data that can elevate creative, planning, media buying and all forms of marketing.

Collective Audience CEO, Peter Bordes, commented: “This groundbreaking partnership introduces Reset Digital’s uniquely valuable data, high demand and large budgets into the ecosystem of our end-to-end platform, AudienceDesk powered by AudienceCloud. We designed this platform to empower brands, agencies and publishers with audience-based performance advertising and media solutions in a way that unlocks tremendous value for our combined partners who we are bringing together in a new form of integrated collaboration.”

The strategic technology partnership is based on a deep integration of supply and demand of the companies’ combined brand and publishing partners, and leverages Collective Audience’s unique ad units and data capabilities. This is anticipated to help rapidly expand Reset Digital’s U.S. market share and facilitate a significant ramp up in revenue generation for Collective Audience.

Continued Bordes: “Our combined platforms strengthen the core building blocks of our open ecosystem that is designed to enable marketers of all sizes and industries to overcome the many obstacles native to a broken, programmatic 2.0 environment. It accomplishes this by providing direct connections that increase the value of a publisher’s ad inventory and enable brands to identify and convert new audiences, while generating significant zero-party data assets, and audience insights.”