Adobe Announces Generative AI Solutions to Jumpstart Content Supply Chain for Enterprises
Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced major product innovations that will empower brands to optimize their entire content supply chain with generative AI. For most organizations, their content supply chain – the end-to-end business process that every company needs to deliver the content required for marketing campaigns and personalized customer experiences – is a web of disconnected workflows, teams and systems that often break down. At the same time, the demand for content that is personalized and engaging is exploding.
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GenStudio Home (Photo: Business Wire)
The content supply chain is composed of five key building blocks:
- Workflow and Planning to build streamlined and transparent workflows across the entire content lifecycle, accelerate the review and approval process and automate manual workflows.
- Creation and Production to accelerate ideation and creation that unleashes creativity, scales production and maintains creative quality.
- Asset Management to easily access and reuse millions of assets while ensuring brand consistency.
- Delivery and Activation to power experiences and the performance of content and campaigns while supporting quick asset activation and better content performance.
- Insights and Reporting to measure content performance across the entire customer journey aligned with business metrics.
Adobe has an integrated set of best-in-class products to help companies automate and optimize their content supply chain. With Adobe GenStudio, Adobe will be releasing a new generative AI-first offering that lets marketing teams quickly plan, create, manage, activate and measure on-brand content.
Lesen Sie auch
“The world’s leading brands and agencies are partnering with Adobe to accelerate their content supply chain as they deliver on a mandate to drive greater efficiency in their organizations,” said Eric Hall, chief marketing officer, Adobe Experience Cloud. “Adobe is uniquely positioned to combine best-in-class applications across Adobe Experience Cloud and Adobe Creative Cloud with generative AI natively integrated for teams to boost productivity and deliver personalization at scale.”