Quad Announces New Postal Optimization Program for Mailers Impacted by USPS Postage Rate Hikes

Quad/Graphics, Inc. (NYSE: QUAD) (“Quad”), a global marketing experience company, announced a first-of-its-kind, dynamic, postal optimization program that outpaces current industry offerings.

The new Household Fusion mail-packaging solution was created to offset continued U.S. Postal Service rate hikes by combining into one recyclable polybag various catalogs or marketing mail from different brands or various magazines from different publishers that are destined for a single household. The solution, which exemplifies the company’s commitment to relentless innovation, is powered by proprietary software created by Quad. Household Fusion mail optimization also includes separately printed direct mail pieces as well as onserts that can be placed on top for maximum visibility.

“Quad has always helped brands make more direct consumer connections, and that has made us a leading expert in mailing to households across the country. We also have innovation in our DNA. Our Household Fusion offering combines these powerful dimensions of Quad’s expertise and underscores them with our unmatched technology, production and delivery capabilities,” said Don McKenna, Chief Administrative Officer for Quad. “This new mail optimization service is the latest example of Quad’s robust capability for bringing brands closer to their target audiences – efficiently and effectively.”

“We signed up as one of the first users of the Household Fusion solution because we could immediately see the benefit in terms of potential savings on postal costs,” said Brittany Rose, Distribution Project Manager of PWX Solutions, a full-service direct response and publishing services organization. “Another key component of our decision to start offering Quad’s latest mail-optimization program to our publishers was our long-term relationship with the company. We know Quad is always looking out for everyone’s best interests. The trust we have and the significant savings have made it easier for us to bring on publishers who might otherwise be reluctant to co-mail with their competitors. The Household Fusion program is really paying off.”

Quad products reach up to 89% of households in any given United States ZIP code through direct mail, catalog and periodical print and logistics solutions. The company’s print production volume and operational scale create efficiencies, such as revealing address commonalities, that can be leveraged through Household Fusion optimization.