Quad Announces New Postal Optimization Program for Mailers Impacted by USPS Postage Rate Hikes - Seite 2

Quad’s proprietary mail optimization software, which is the technological engine behind its Household Fusion offering, uncovers co-mailing possibilities regardless of mail types. Quad specifically built the software for its clients to accurately divide postage, ensuring precise execution and providing savings for publishers, marketers and retailers.

“Our Household Fusion program was engineered to counteract industry-wide impacts from continuous USPS postage rate hikes, which force mailers to allocate 60-70% of their total production budgets just for postage. In the last three years alone, some of our clients have experienced up to a 60% increase in postage costs,” McKenna continued. “We always have our eyes on the market, and we innovate solutions to address the obstacles that get in the way of our clients’ success. Household Fusion mail optimization not only removes friction from the marketing process and reduces costs from one of a marketer’s biggest budget lines, but it also charts a path for the future of all kinds of mail – which we are confident is here to stay.”

The Household Fusion solution, which will be rolled out in phases through early 2025, is Quad’s latest postal optimization innovation for clients. Quad uses factors such as mail type, volume and geographic delivery region to determine which solution will create the greatest end-to-end efficiencies and savings for clients.

The most recent USPS rate hike took place in January 2024 with another one planned for July 2024.

About Quad

Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.

Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).

For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240327266483/en/

The Quad/Graphics Registered (A) Stock at the time of publication of the news with a raise of +1,22 % to 4,98EUR on Tradegate stock exchange (26. März 2024, 22:26 Uhr).