Albertsons Companies Unveils Simplified “for U” Loyalty Program Enhancing Member Experience to Provide Even Greater Value

Albertsons Companies (NYSE: ACI) continues to transform its customer shopping experience and deepen customer relationships announcing today a new, simplified loyalty program providing more value and ease than ever for the retailer’s 38 million* loyalty members. Available now, the award-winning for U loyalty program is better than ever with a single points-based system, double the time to earn points and a new automatic cash off option for more convenient savings, among other benefits. The program retains all the benefits customers love with exciting enhancements to celebrate their loyalty and create customers for life.

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Albertsons Companies' award-winning for U loyalty program is better than ever with a single points-based system, double the time to earn points and a new automatic cash off option for more convenient savings, among other benefits. Image Courtesy: Albertsons Companies

The for U loyalty program is free and available to all customers who shop at Albertsons Cos. stores including Safeway, Albertsons, Shaw’s, ACME, Jewel-Osco, Randalls and Vons. New for U members can sign up through the store website or app and will immediately earn $5 off their next in-store or online purchase of $25 or more of qualifying items.

Updates to the for U loyalty program include:

• A single points currency to earn and use: Members enrolled in for U earn one point for every $1 spent on qualifying purchases. For every 100 points earned, members can redeem points for discounts on select groceries and gas, where available.
• Double the time to earn and build points total: Members now have two months earn and redeem points.
• Automatic cash off: A new automatic cash off option allows members to opt-in and automatically convert points into cash off savings at checkout for a more seamless savings experience. Customers can still enjoy all the other points redemption options they love such as discounts on groceries and gas.

for U members save up to 20 percent weekly with personalized deals, digital coupons, a birthday treat and a free monthly item**.