Ameritrade, Now Part of Charles Schwab, Ranks Highest in Its Segment in the J.D. Power 2024 U.S. Self-Directed Investor Satisfaction Study

Ameritrade, now part of Charles Schwab, ranked #1 and Schwab ranked #2 among do-it-yourself investors nationwide in the J.D. Power 2024 U.S. Self-Directed Investor Satisfaction Study. Ameritrade’s performance in the study, the highest rank it has ever received, reflects the strength of the core Ameritrade platform combined with sustained investment Charles Schwab has made since closing the acquisition in 2020 in client service and relationships, reducing pricing, and launching a satisfaction guarantee, similar to what Schwab introduced to clients in 2017. Schwab’s ranking was driven by strong performance in areas including resolving problems and its people, including financial advisors and support staff.

“We’re delighted that both Schwab and Ameritrade clients are incredibly satisfied with their experiences. Earning the top two rankings in this year’s J.D. Power U.S. Self-Directed Investor Satisfaction Study demonstrates our strength as a combined firm,” said Jonathan Craig, Managing Director, Head of Investor Services at Charles Schwab. “We’re confident that our approach will continue to resonate as we finish bringing together the best of what both these firms offer to investors, including industry-leading solutions for self-directed investors, world-class trading and education capabilities, breadth and depth of wealth management and advisory services, and a deep commitment to client service and relationships.”

Schwab has now transitioned approximately 90 percent of Ameritrade client assets and will move the remaining client assets to Schwab in May 2024, completing the largest integration of its kind in industry history.

“We’ve just begun to unlock the power of what a combined Schwab and Ameritrade can deliver to clients today and in the future,” said Craig. “And while Schwab clients have benefited from the addition of important Ameritrade features, most notably the thinkorswim trading platforms and enhancements to Schwab.com and Schwab Mobile, we’re also already seeing strong momentum among transitioned Ameritrade clients, who are actively engaging with products and services now available to them at Schwab.”

Delivering the Best of Both Schwab and Ameritrade

As Schwab approaches the completion of the integration with Ameritrade, the combined firm with more than $4 trillion in Investor Services client assets and 25 million retail brokerage accounts as of February 29, 2024, offers a powerful range of products, services, and capabilities to serve a wide range of investors, including: