From the SEE Impact Report: Q&A With Alan Adams

Originally published in the SEE Impact Report 2022

NORTHAMPTON, MA / ACCESSWIRE / April 5, 2024 / Alan Adams is SEE's Sustainability Director for the Asia Pacific region. With decades of experience in the packaging industry, he leads customer engagements, advocacy, and sustainability strategy development and delivery and is a longtime contributor to packaging sustainability education. Alongside the Australian Institute of Packaging (AIP), Alan has played an integral role in shaping Sustainable Packaging Guidelines to reduce food waste in the region. In 2021, he was recognized by the AIP as Industry Packaging Professional of the Year for his outstanding achievements and significant contributions.

How is SEE driving circularity in the Asia Pacific region?

Circularity is critical. Our goal is to make effective packaging solutions that enable efficient supply chains. We're seeking to eliminate waste of all types and make our solutions circular so the materials can be used again and again. It starts with great design: designing out waste, designing for recycling, and designing partnerships along the value chain to support the development of advanced recycling technologies that drive circularity.

Some of the circular solutions SEE is offering in the Asia Pacific region include SEALED AIR brand Jiffy Shurtuff poly mailers made with more than 80% recycled content, which Australia Post started using in 2020; SEALED AIR brand TempGuard insulated box liners, a curbside recyclable alternative to expanded polystyrene (EPS) bins; and CRYOVAC brand HydroLoQ padless modified atmosphere packaging (MAP) trays, designed to eliminate the absorbent pads traditionally used in meat packaging and keep millions of pads from going to landfill every year.

A critical challenge facing the food industry is driving circularity for plastics using packaging materials that have strict hygiene and performance requirements for food protection and distribution. In the Asia Pacific region, we have built out transition plans for our solutions and are pioneering new outcomes.

Our team recently collaborated on a first-of-its-kind advanced recycling trial in Australia for SEE's CRYOVAC brand R90 barrier vacuum shrink bag. With more than 90% polyethylene content, the food packaging solution is designed for recycling and meets the Australian Packaging Covenant Organization's 2023 design guidelines. This trial brought together new recycling technology and new materials development to highlight the path to circularity in advanced meat packaging.

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