XING EVENTS

Social Media & Events Report 2014: Organisers continue to rely on social media marketing - Seite 2

the content of the event. Organisers have identified this trend. 30% are
already providing their attendees with the option to network prior to the
event. While 70% of the surveyed organisers are not yet offering
matchmaking functions at least 41% are interested in the idea of
matchmaking.

About the Study
XING EVENTS GmbH surveyed about 2000 event organisers from April until the
end of June 2014 in order to learn how theyutilize social media as a
marketing instrument, what the latest trends and what the biggest
challenges are. The surveyed were 59% male and the majority between 30 and
50 years of age. 76% from Germany, Austria and Switzerland, 6% from the
rest of Europe and 18% from North and South America. 20% organise mainly
conferences and conventions, 21% seminars and courses, 14% corporate
events, 11% stated to be mostly organising concerts, festivals and
nightlife events, while the remaining 28% are spread out among various
events, networking events and private events.

XING EVENTS. For people moments that matter
XING EVENTS offers organisers of conferences and seminars an award-winning
event management software for online event registration and ticketing. As
an expert in the event industry, XING EVENTS is an excellent partner for
guest management as well as event marketing.
More than 180,000 organisers of conferences, seminars and corporate events
around the world currently value XING EVENTS as their partner. As a key
player in the events industry we will assist you in all matters concerning
online ticketing, event registration and event marketing.
The leading expert for business events is a 100% subsidiary of XING AG.
This close collaboration with XING, the social network for professionals,
allows event organisers to reach around 14 million additional potential
attendees.

Pressematerial / Informationen / Links
XING EVENTS: http://www.xing-events.com
Pressematerial: http://de.xing-events.com/press/pressarea/
Produkte: http://de.xing-events.com/features/
Pressekontakt XING EVENTS
Myriam van Alphen-Schrade
Sandstraße 33
D-80335 München
Telefon: [phone]
[e-mail]


End of Media Release

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Issuer: XING EVENTS
Key word(s): Advertisement/Communication

19.08.2014 Dissemination of a Press Release, transmitted by DGAP - a
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282722 19.08.2014