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MAX Group invests in growth market digitalization through strategic investment in ESSERT GmbH - Seite 2

instance, Siemens and Phoenix Contact market solutions from ESSERT in
conjunction with their own products.

ESSERT's solutions are moving the company into a dynamically growing market
environment. A significant increase in the digitalization of industrial
value chains is expected within the next five years. With its stake in
ESSERT, MAX Automation has significantly expanded its expertise in software
development for Industry 4.0 applications as well as in collaborative
robotics. This nurtures important synergies with MAX Group subsidiaries.
Both companies have already been working together for two years.

Daniel Fink, CEO of MAX Automation AG: "ESSERT has developed rapidly and is
pursuing ambitious growth plans. The company is operating in promising
future markets because the use of connected automation processes is
becoming increasingly important. With its solutions, ESSERT is forging
ahead with digital transformation in small and medium-sized businesses. The
stake in ESSERT is an important step in our strategy to expand our
expertise in digital automation."

Christopher Essert, Managing Director of ESSERT GmbH: "With MAX Automation
AG's strategic investment, we will be able to accelerate the further
development of our software platform on the market. At the same time, we
have an important financial basis for sustainable growth. With this
intended internationalization, we want to gain further market shares and
offer our customers the advantages of international structures. We
therefore regard MAX Automation's investment as an important step in
setting new standards in a highly dynamic market."

Contact:
Frank Elsner / Frank Paschen
Frank Elsner Kommunikation für Unternehmen GmbH
Phone: +49 - 5404 - 91 92 0
Fax: +49 - 5404 - 91 92 29

About MAX Automation AG
MAX Automation AG (Securities Identification Number: A2DA58) with its
headquarters in Düsseldorf is an internationally active high-tech
mechanical engineering Group and a leading full-service supplier of
integrated and sophisticated system and component solutions. Its
operational business is divided into two segments. In the Industrial
Automation segment, the Group is considered to be a trendsetter in the
development and manufacturing of integrated and proprietary solutions for
use in manufacturing and assembly in the automotive industry, medical
technology, packaging machines and the electronics industry due to its
comprehensive technological know-how. In the Environmental Technology
segment, MAX Automation develops and installs innovative systems for use by
the recycling, energy and raw materials industries.
www.maxautomation.de

About ESSERT GmbH
ESSERT GmbH, based in Ubstadt-Weiher, was founded in 2009 as an automation
specialist. Since then, the company has been continuously developed and is
divided into three business areas: Control Systems, Intelligent Robotics
and Augmented Automation. In the field of Augmented Automation, the company
has positioned itself in recent years as one of the leading manufacturers
of standardized, industrial Augmented Reality solutions.
www.essert.com


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10.01.2017 Dissemination of a Corporate News, transmitted by DGAP - a
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Language: English
Company: MAX Automation AG
Breite Straße 29-31
40213 Düsseldorf
Germany
Phone: [phone]
Fax: [phone]
E-mail: [e-mail]
Internet: www.maxautomation.de
ISIN: DE000A2DA588
WKN: A2DA58
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich,
Stuttgart, Tradegate Exchange



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535109 10.01.2017