474 0 Kommentare As Innovative Video Marketing Escalates in China, Tangeche Becomes First Youku NIVA CPM Client, Powered by Mirriad Technology - Seite 2

Alibaba Digital Media & Entertainment Group - Youku Chief Operating Officer Shen Wei said, "Thanks to the innovative ad product NIVA, advertisers can leverage hot IPs for increasing brand exposure and enhancing brand association, as well as generating more opportunities for content marketing. In the near future, Youku will strive to create more native ad products, which will inspire advertisers with new ideas for video marketing."

As Mirriad continues to expand globally, they are introducing NIVA CPM, a product positioned for programmatic transaction that has created a long awaited currency for brand integration as an ad unit. NIVA allows advertisers to buy advertising in-video at very high quality whilst being compliant with the three V's of digital advertising: viewability, verification and value. All NIVA ad units can be tracked and optimized during the course of the campaign and are scalable - key steps in providing brands with what they need to justify a native in-video campaign, and to move beyond more disruptive forms of advertising.

More information about Mirriad can be found at www.Mirriad.com

About Mirriad Advertising Ltd

Launched in 2008 with a mission to revolutionize video advertising for the skip generation - people who skip, block or ignore video advertising on TV, online and on mobiles. Mirriad's patented technologies use computer vision technologies to offer a scalable new standard in advertising where brands are integrated as ad units across highly viewed multi-title content and campaigns managed against reach and frequency. The resulting native in-video advertising is impactful and engaging whilst being relevant and authentic. Mirriad's native in-video ads work across all three screens and can be traded in the same way as other mainstream advertising inventory.

Mirriad works with with major US content producers and with leading broadcasters and video distributors in the world's largest advertising markets. Mirriad is the chosen native in-video ad provider for Youku, China's leading entertainment platform. Mirriad's investors include IP Group PLC, Unilever Ventures and Parkwalk Funds and has offices in London, New York, Mumbai and Shanghai.