Missguided Named the Amazon Digital Business of the Year

LONDON, November 21, 2017 /PRNewswire/ --

*Missguided honoured with prestigious Lloyds Bank National Business Award*
*Winners across all categories revealed at gala dinner ceremony last night* 

*Sir Mo Farah headline speaker of the evening* 

Missguided were named winners of the Amazon Digital Business of the Year Award at the 2017 Lloyds Bank National Business Awards gala dinner ceremony, held at the Grosvenor House Hotel on Park Lane. This award recognises those best optimising all aspects of ecommerce to achieve growth and strong financial performance through exceptional customer experience.

Founded in 2009 by Nitin Passi, Missguided is a global fashion online retailer aimed at females aged 16-35; the brand is on a mission to empower females globally to be confident in themselves and the first Missguided flagship store opened in London in 2016.

Rachael Dennis, Brand Marketing Manager at Missguided said, "We're delighted to have won the Amazon Digital Business of the Year award. 2017 has been a great year for the brand with the launch of our second retail store at Bluewater, Kent and the launch of our global campaign with model Jourdan Dunn. The teams have done (and continue to do) an amazing job and this award is testament to that."

The judges felt that Missguided's success has been built on a deep understanding of their customers and relentless innovation on their behalf. With millions of followers across social media and a recent move in to physical retail, they are a truly inspirational British digital business.

"It's great to see digital technology enabling growing businesses like the team at Misguided to raise the bar when it comes to customer satisfaction," said Simon Donegan, Head of Seller Services, Amazon UK. "Misguided are a fantastic example of how digital businesses are boosting the overall economy, creating high quality jobs up and down the UK - we're delighted to congratulate them on their success."

Over 1200 business leaders, entrepreneurs, politicians and media representatives gathered at the Grosvenor House Hotel for the 16^th annual National Business Awards, and together continued the celebration of the Best of British Ambition. The Awards were presented by BBC Breakfasts Naga Munchetty and welcomed Mo Farah as headline speaker.

The winners across all 16 categories included SDS Limited, which triumphed as The Lloyds Bank Small to Medium Sized Business of the Year, Concrete Canvas winner of the Samsung Innovation Award, and Accesso, winner of the Lloyds Bank Mid-Market Business of the Year. *see footnotes for all winners