Hispanics as Pet Market Consumers in the US, 2017-2021 - Latinos Will Account for Half of the Growth in the Pet Owner Population - Seite 2

Latino Spending on Pets Growing at Above-Average Rate
Marketers Should Recognize High Degree of Acculturation of Latino Pet Owners
Millennial Hispanic Pet Owners Deserve Special Attention
Store Brands Have Room to Grow with Latino Pet Owners
Unique Concerns of Latino Pet Owners Create Opportunities for Pet Food Marketers
Latinos Offer Natural and Organic Pet Food Marketers a Path to Success
Need to Heighten Awareness of Preventative Value of Flea/Tick Control Products
Hispanics Hold Key to Expanding Market for Products for Pets Other Than Dogs or Cats

PROFILE OF HISPANIC PET OWNERS
More Than 20 Million Latinos Own Pets
Hispanics Account for One in Three Bird Owners
Latinos More Likely to Have Multiple Dogs, Birds or Reptiles
Younger Dogs More Common Among Latino Owners
Smaller Dogs Catch Fancy of Latino Pet Owners
Hispanic Pet Owners Less Affiliated with Hispanic Culture
Puerto Ricans Most Likely to Own Pets
Mexicans Favor Dogs or Cats, Other Latinos Prefer Fish, Birds or Reptiles
Latino Pet Owner Population Has Solid Middle-Income Base
Latino Pet Owners Have Higher Incomes Than Non-Pet Owners

CONSUMER BEHAVIOR
Latino Pet Owners More Likely to Head to PetSmart or Petco
Latino Pet Owners Less Likely to Shop Online
Millennial Hispanic Pet Owners More Attuned to Online Shopping
Hispanic Use of Flea and Tick Control Products Differs
Hispanic Cat Owners More Likely to Take Steps to Control or Prevent Heartworm
Price Matters More to Latino Pet Owners
Latino Dog Owners More Likely to Humanize Dog Foods
Pet Food Product Safety Concerns Latino Pet Owners
Latino Cat Owners More Concerned About Cat Food Characteristics
Price and Availability of Natural/Organic Pet Products Seen as Obstacles

MARKETING TO HISPANIC PET OWNERS
Latino Pet Owners More Likely to Prefer English-Language Media
Spanish-Language Ads Less Effective with Hispanic Pet Owners
Hispanic Pet Owners Less Likely to Need Spanish-Language Labeling
TV Advertising Engages Hispanic Pet Owners
English-Dominant Hispanic Pet Owners Download Entertainment
Product Placement Effective with Latino Pet Owners
Celebrity Marketing Works with English-Dominant Latino Pet Owners
More Acculturated Latino Pet Owners Heavily Involved in Social Media
Latino Pet Owners Reward Companies Engaged in Pet Welfare Causes

CHAPTER 2: INSIGHTS AND OPPORTUNITIES