Hispanics as Pet Market Consumers in the US, 2017-2021 - Latinos Will Account for Half of the Growth in the Pet Owner Population - Seite 3

TOPLINE TRENDS IN HISPANIC PET OWNERSHIP
Hispanic Pet Ownership Registers Steady Upswing
Hispanics Gain Bigger Share of Pet Owner Population
Number of Hispanic Pet Owners Skyrockets
Pet Ownership Surpasses Growth in Hispanic Adult Population
Hispanic Pet Owners Outpace Other Multicultural Pet Owners
Multicultural Population Responsible for Most of the Growth in Pet Ownership
2007-2016
Number of Latino Dog Owners Doubles Between 2007 and 2016
Latinos Help Stem Decline in Ownership of Pets Other Than Dogs or Cats
Acculturation Triggers Increased Level of Pet Ownership
Hispanics as Pet Market Consumers
Hispanic Pet Ownership Will Continue to Accelerate

MARKET OPPORTUNITIES
Latino Spending on Pets Growing at Above-Average Rate
Marketers Should Recognize High Degree of Acculturation of Latino Pet Owners
Millennial Hispanic Pet Owners Deserve Special Attention
Store Brands Have Room to Grow with Latino Pet Owners
Unique Concerns of Latino Pet Owners Create Opportunities for Pet Food Marketers
Latinos Offer Natural and Organic Pet Food Marketers a Path to Success
Need to Heighten Awareness of Preventative Value of Flea/Tick Control Products
Hispanics Hold Key to Expanding Market for Products for Pets Other Than Dogs or Cats

CHAPTER 3: PROFILE OF HISPANIC PET OWNERS

OVERVIEW
More Than 20 Million Latinos Own Pets
More Than Half of Latinos Are Pet Owners
Hispanics Account for One in Three Bird Owners
Pet Ownership Patterns Differ
Latinos More Likely to Have Multiple Dogs, Birds or Reptiles
Younger Dogs More Common Among Latino Owners
Smaller Dogs Catch Fancy of Latino Pet Owners
Places: Hispanic vs. Non-Hispanic Pet Owners, 2016 46
Latinos Use Social Media to Brag on Their Pets
Hispanic Pet Owners See Pets as Good Practice for Raising Kids

IMPACT OF ACCULTURATION AND NATIONAL HERITAGE ON PET OWNERSHIP
Acculturation Provides Context for Understanding Latino Pet Owners
Latino Pet Ownership Closely Linked to Acculturation
Hispanic Pet Owners Less Affiliated with Hispanic Culture
Language Provides Important Clue to Hispanic Pet Ownership
Puerto Ricans Most Likely to Own Pets
Mexicans Dominate Pet Owner Population
Mexicans Favor Dogs or Cats, Other Latinos Prefer Fish, Birds or Reptiles

DEMOGRAPHIC HIGHLIGHTS OF HISPANIC AND NON-HISPANIC PET OWNERS
Latino Pet Owners Far Younger Than Other Pet Owners
Males Form Majority of Hispanic Pet Owners
Latino Pet Owner Population Has Solid Middle-Income Base
Household Structure Differs