MYM Engages Tourism Management Expert to Develop Concept for CannaCentre in Weedon, Quebec

VANCOUVER, British Columbia, August 14, 2018 /PRNewswire/ --

MYM Nutraceuticals Inc., (CSE: MYM)(CSE: MYM.CN)(MYM.CN) (the "Company" or "MYM") is pleased to announce it as engaged well-known tourism and recreational expert, Sylvain Audet, to develop the concept of the CannaCentre in Weedon, QC. The CannaCentre is associated with the Company's 1.5 million square foot medical cannabis greenhouse complex currently under construction in Weedon, Quebec. The CannaCentre will host a research centre, a training facility, an auditorium for cultural and scientific activities, a hotel, a restaurant, a medical cannabis interpretation centre and a medical clinic.

Mr. Audet will work in close collaboration with the Sherbrooke Historical Society to develop the concept of the medical cannabis museum as part of the CannaCentre. Mr. Audet is tasked with identifying the primary, indirect and complementary clientele targets, to suggest services and activities complementary to the project's infrastructure and evaluate the profitability of the overall project.

"The addition of Sylvain Audet provides the project with the expertise for a harmonious tourism and cultural development," said Rob Gietl, CEO of MYM. "Mr. Audet's expertise will allow the region to offer a world-class tourism product that is in line with the needs of the local population."

Mr. Audet's experience includes positions with high-end hotels and resorts, regional organizations promoting tourism and ski resorts in the Eastern Townships. Mr. Audet has more than twenty-five years-experience as a recreational tourism consultant for several companies and regional organizations in Canada. He has acquired extensive expertise in tourism brand development, financial benchmarking analysis, marketing research and business plan development in several recreational tourism fields.

Mr. Audet is currently an instructor at the Université du Quebec à Montreal (UQAM) in the institution's Hospitality and Tourism Management program. Mr. Audet holds a Master of Business Administration (MBA) from Université Laval (Quebec City) and a Bachelor of Business Administration (BAA) in Management and Tourism Intervention from UQAM. Mr. Audet is currently working on a PhD in Business Administration (DBA) at the Heriot-Watt University's Edinburgh Business School (Scotland).