Automobili Pininfarina to Invest Over €20m in 'PURA' Design Cooperation for Luxury and Performance Electric Vehicle Range

MUNICH and TURIN, Italy, November 27, 2018 /PRNewswire/ --

• Automobili Pininfarina invests in excess of €20m in Pininfarina SpA design services to support plans for a range of beautiful and innovative luxury electric cars
• Automobili Pininfarina reveals PF0's 'PURA' design philosophy, which will inspire the styling of its future range of high-performance EVs
• Automobili Pininfarina's management team strengthened further with appointment of Jari Kohonen as Chief Sales Officer to lead worldwide business development
• PF0 client and retailer previews begin in Europe
• New PF0 images and film available here

Automobili Pininfarina today reveals new images of the PF0 hypercar prototype as it confirms an investment of more than €20 million in a new cooperation with Pininfarina SpA. The investment will underpin the design, development and production of the PF0 luxury electric hypercar and the future range of Automobili Pininfarina cars.

     (Photo: https://mma.prnewswire.com/media/790292/PURA_Design_Philosophy.jpg )

     (Photo: https://mma.prnewswire.com/media/790295/Paolo_Pininfarina___PF0_Prototype.jpg )

     (Photo: https://mma.prnewswire.com/media/790293/PF0.jpg )
 

Michael Perschke, CEO, Automobili Pininfarina, said: "It is a pleasure and a privilege to partner with the world's greatest car design house, Pininfarina SpA. This agreement brings us together and marks the beginning of two exciting chapters in our very different histories.

"For Automobili Pininfarina, it will form the cornerstone of our ambition to become the world's most admired luxury electric vehicle company. For Pininfarina SpA, it delivers Battista's dream of seeing a range of beautiful and highly desirable Pininfarina-branded cars on the roads." 

Silvio Pietro Angori, CEO, Pininfarina SpA, said: "We are very pleased to add Automobili Pininfarina to the list of the many prestigious car makers for which Pininfarina SpA will be designing cars in the future. This agreement will also allow us to show our expertise in engineering and manufacturing of limited-series cars. Starting with the stunning PF0, we will develop a range of cars for Automobili Pininfarina that I believe will stand side-by-side with classic Pininfarina cars in their beauty, purity and innovative technologies."