P&G Joins TerraCycle’s Loop Pilot Test in New York Metro Area - Seite 2

• Oral-B will test a circular solution for its manual toothbrush -- Oral-B CLIC. The new design features a durable handle equipped with a unique ClicFit mechanism that allows consumers to only exchange the brush head. TerraCycle will collect and recycle the used brush heads, and supply fresh brush heads via the Loop platform.
• Gillette^TM and Venus^TM will provide premium travel packs as durable packaging that the consumer will keep in addition to the handle. The used parts and blades from these grooming products will be collected from consumers for further recycling by TerraCycle.

“We are building on more than 180 years of innovation and world-class consumer insight to enable responsible consumption at scale,” said Carolyn Tastad, P&G’s Group President - North America. “We’re proud to partner with TerraCycle as the first CPG company to be part of this program as we work to accelerate sustainable innovation and explore new circular solutions that consumers love.”

P&G packaging expert Brent Heist said, “Loop gives us the opportunity to test and learn what a refill and return business model must deliver in order to make it a truly scalable, sustainable proposition. Several of our brands re-designed beautiful new packages to test durable materials like stainless steel, and others like Oral-B CLIC are trying a new design that reduces plastic waste by up to 60% through a durable handle equipped with a ClicFit mechanism for replacing and recycling the brush head.”

How Loop Works

• SHOP: Consumers will go to the Loop website or Loop partner retailers’ websites and shop for trusted brands now redesigned to be packaging waste-free.
• RECEIVE: Consumers receive their durable products in Loop’s exclusively designed state-of-the-art shipping tote that eliminates the need for single-use shipping materials like cardboard boxes.
• ENJOY: Consumers experience elegance, convenience and product performance all while eliminating the idea of throw-away packaging waste.
• PICK-UP: There is no need to clean and dispose of the package; as consumers finish their products, they place the empty package into one of their Loop totes. Loop will pick-up directly from their home.
• CLEAN: Loop’s team of scientists has developed custom cleaning technologies so that each product may be safely reused.
• REFILL, RECYCLE OR REUSE: Loop promptly replenishes products as needed and returns the refilled shipping totes to the consumer. If there is recoverable used product such as razors or brush parts, they will be recovered to be reused or recycled.

P&G Products Available via Loop NY area pilot test