UK-Based CODA Agency Formally Becomes Paradigm

"We have achieved the impossible: we found some Americans that we actually get along with." - Alex Hardee, CODA

LOS ANGELES, July 22, 2019 /PRNewswire/ -- Paradigm, home to a diverse roster of globally recognized artists and creators, today announced that London-based CODA Agency will merge into Paradigm, following a successful five-year partnership. CODA Agency officially takes Paradigm's name as the two companies fully integrate to focus on artist development and long-term career building, and to further amplify a shared philosophy of putting artists and the art they create at the center of their business.

CODA partners Alex Hardee, Tom Schroeder, James Whitting and Dave Hallybone will continue to lead the London office, now under the Paradigm banner, with an emphasis on core values: intelligent and attentive client service, artist-centric and globally-focused representation, nimble response to an evolving industry, work/life balance and gender equality.

Paradigm's roster of globally-represented music artists includes Halsey, Imagine Dragons, Janet Jackson, Billie Eilish, Kacey Musgraves, Tiësto, Liam Gallagher, Missy Elliott, Shawn Mendes, Sia, Normani, Zedd, Kenny Chesney, Jess Glynne, Above & Beyond, Machine Gun Kelly, Disclosure, Bob Weir, Years & Years, Charli XCX, Estate of Johnny Cash, Bastille, Louis Tomlinson, Alan Walker, Sturgill Simpson, Buddy Guy, Old Dominion, and Hayley Kiyoko. With CODA's roster merging into Paradigm's, the agency now also handles international representation outside North America for Bon Iver, Ellie Goulding, FKA twigs, Lewis Capaldi, Liam Payne, Mark Ronson, Pusha T, Rag'n'Bone Man, Rita Ora, Robyn and Take That. Prior to becoming one agency, Paradigm and CODA shared more than 500 clients.

Paradigm first acquired a stake in CODA in early 2014, when the companies joined forces to pool their expertise and resources on a worldwide basis. The partnership flourished as both agencies grew, with CODA building world-class corporate events and brand partnership teams and also establishing the sports agency CODA Independent Sports last year.

"CODA and Paradigm have had tremendous success throughout our five-year partnership, creating opportunities and building enduring careers for a roster of exceptional talent," said Sam Gores, Paradigm Chairman and CEO. "We look forward to the next chapter as one global company, driven by agents who share an unwavering focus on the artists we represent and the art they create."