394 0 Kommentare UK-Based CODA Agency Formally Becomes Paradigm - Seite 2

"The success of Paradigm's partnership with CODA has shown there are no longer borders in the global music industry -- or within our two companies," said Marty Diamond, Paradigm's Head of Global Music. "Now as one company, we will continue to leverage our integrated approach in everything we do."

"We have achieved the impossible: we found some Americans that we actually get along with," joked CODA partner Alex Hardee. Fellow partner Tom Schroeder added, "We are A&R leaders, building creative plans for our clients in an industry that is in a constant state of change. Merging with Paradigm enables us to evolve and challenge a very dynamic marketplace. With this larger Paradigm platform, we can span the globe without losing our personality, ambition, individualism and innovative approach."

Earlier this month, CODA announced an exclusive U.K. partnership with Instrumental, an AI-driven talent discovery business that will provide the agent team groundbreaking data and insights into the world of developing musical talent. The initiative will continue as part of Paradigm. Separately, the strategic relationship previously formed between CODA and Independent Talent Group will continue under the leadership of our London partners.

CODA also recently undertook several innovative initiatives to push positive change in the live music business. Along with client and BBC host Annie Mac and other partners, CODA established the Equalising Music Pledge, an industry-wide initiative aiming to achieve greater gender balance in the music industry. Additionally, CODA and A Greener Festival launched the environmentally friendly Green Artist Rider at the ILMC conference in March. The initiative aims to unite artists, promoters and venues in an effort to reduce single-use plastics, source food with low environmental impact and high social benefit, reduce and balance emissions, and eliminate waste.

ABOUT PARADIGM
Paradigm provides global representation to a diverse and dynamic roster of artists and content creators working across television, live music, motion pictures, theatre, digital, book publishing, content finance, and brand partnerships. While known for discovering and developing culturally significant artists, it's our 30-year track record of cultivating lucrative and creatively fulfilling careers for the artists we represent that sets our agency apart. Paradigm's team, located in the U.S., Canada and Europe, are disciplined, passionate and focused on generating opportunities that matter to Paradigm's clients and partners, while never, ever losing sight of the unique creative visions of the artists and creators we represent. For the art. For the artist.