Sproutly Provides Business Update on the Moosehead Joint Venture for Cannabis Beverages

Sproutly Canada, Inc. (CSE: SPR) (OTCQB: SRUTF) (FSE: 38G) (“Sproutly" or the “Company”) is pleased to provide an update on: 1) its previously announced joint venture with OCC Holdings Ltd., an affiliate of Moosehead Breweries Limited (“Moosehead”) (the “Joint Venture” or, the “JV”); and, 2) in respect of progress made to-date in the development of cannabis-infused beverages intended for sale in the Canadian market via Toronto Herbal Remedies Inc. (“THR”), Sproutly’s Health Canada licensed cannabis producer (the “Infused Beverages”).

“In the past five months, significant resources have been dedicated towards creating a portfolio of Infused Beverages that will be ready for consumers following legalization in Canada.” said Matthew Oland, CEO of the Joint Venture. “On May 1, 2019, I took over the leadership of the initiative. To date, we have made significant strides in developing the brand strategy, products, packaging, manufacturing, and logistics for the Infused Beverages. I am confident in our ability to deliver a great tasting beverage to Canadians that provides a controlled, strain specific, cannabis experience utilizing Sproutly’s naturally water soluble cannabinoids known as Infuz₂0. Infuz₂0 has proven to deliver the cannabis effects in less than 5 minutes with the experience lasting up to 90 minutes, as advertised. We are eager to bring our beverages to market showcasing the finished Infused Beverages utilizing such a truly unique technology.”

“Although the legal framework of the Joint Venture has taken longer than expected, both Moosehead and Sproutly have allocated significant resources to the Joint Venture since the announcement in May 2019. As a result, there has been substantial progress made on the business and product development of Infused Beverages. With Matthew’s extensive leadership and experience in the beverage category, we are well down the path on branding and formulating beverages. APP Technology has given us the ability to fast-track our beverage development process as we do not have the same technology and formulation challenges as processes that require chemical formulation on extracted cannabis oils.” said Keith Dolo, Sproutly’s Chief Executive Officer. “We look forward to completing the remaining legal documents to implement the Joint Venture and to announcing the name of the Joint Venture.”