Hello Sunshine and P&G Announce Partnership on NY Times Bestselling Book Fair Play

Reese Witherspoon’s media company Hello Sunshine and P&G have partnered on New York Times Bestselling Author Eve Rodsky’s first book Fair Play. The partnership brings Fair Play’s groundbreaking system of rebalancing the domestic workload between partners to new audiences through video, podcast, live event and branded content — all continuing the mission of helping women step more fully in the world by getting their partners to step more fully into the home.

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Reese Witherspoon’s media company Hello Sunshine and P&G have partnered to bring New York Times Bestselling Author Eve Rodsky’s first book, Fair Play, to new audiences. (Graphic: Business Wire)

“With their deep commitment to gender equality, P&G and their brands are the perfect partners to help continue Fair Play’s mission of rebalancing domestic life and fostering a cultural conversation that is long overdue. With P&G’s support, we are excited to bring Fair Play to audiences and consumers in new ways in this next phase and are so grateful to the entire P&G team for their visionary commitment.” – Sarah Harden (CEO, Hello Sunshine)

“At P&G, we believe in equality, and we’re determined to advance equality in the workplace and our world. It makes our business better. It makes our communities stronger. An equal world is a better world for all of us. And we know that equality at work is easier when there’s equality at home. We’re very excited about our partnership with Eve and Hello Sunshine, and we’re certain Fair Play will help couples and families find solutions to share responsibilities at home — and that’s a win for everyone.” – Carolyn Tastad (Group President North America, Global Sales Officer & Executive Sponsor Gender Equality, P&G)

“I’m beyond humbled and excited to be working with P&G and Hello Sunshine to help bring the ideas of Fair Play to an even bigger audience. When I teamed up with Hello Sunshine on Fair Play, I could have only imagined how much this book would resonate with audiences. I’m excited to work with P&G to bring our collective goal of improving gender equity at work and home to life beyond the pages of the book.” – Eve Rodksy (Author, Fair Play)