“Hellllooo Again Ladies and Gents” - Seite 2

• “Time Out” (:30) - The Old Spice Guy embarrasses his son when he slides onto the basketball court in hockey skates, interrupting his son's game to give him a few Old Spice pointers. After multiple over-the-top attempts to convince his son that he’s the grooming expert, the Old Spice Guy’s low key son holds down his preference for the new Ultra Smooth product lineup before his father challenges him to a game of H-O-R-S-E to settle their differences once and for all.
• “Office Visit” (:30) - The Old Spice Guy dramatically interrupts his son’s work meeting with a proposition to follow in his footsteps and join the “family” business. His son breaks the news that he’s carved his own path, including his own Old Spice product choices that offer new "Ultra Smooth" benefits. The Old Spice Guy and his son agree to disagree and support each other’s choices with endearing affection before the Old Spice Guy proudly lets his son get back to his business meeting.

“When it comes to grooming, we know that Old Spice users today are looking for their own signature scents and products and have differing tastes and needs,” said Matt Krehbiel, Old Spice Associate Brand Director at Procter & Gamble. “The return of Isaiah Mustafa along with his new ‘low key’ TV son Keith Powers shows that Old Spice continues to evolve and offer our best-performing anti-perspirant/deodorants and body washes in a variety of scent profiles and benefit offerings for today’s differing preferences.”

In addition to mass ad rotations across digital, social channels and television, Mustafa and Powers will dominate everyone’s airwaves and social media feeds with an array of media activations on January 23. On social, look for popular content creators to pay homage to the original “Smell Like a Man, Man” viral ad and scout the Old Spice Guys in Miami during the weeklong events leading up to Super Bowl … and even a surprise Old Spice Guy appearance during the big game broadcast.

Introducing Subtle Scents for Those Who Want to Keep It Low Key

Tested by dermatologists, Old Spice Ultra Smooth is designed for the understated man who seeks superior performance - anti-perspirant/deodorants with long-lasting sweat and odor protection and body washes that clean and leave skin moisturized - with clean, subtle scents.

In the development of the Ultra Smooth program, Old Spice enlisted skin expert Dr. Corey Hartman, M.D., founder of Birmingham, AL-based Skin Wellness Dermatology and certified by the American Board of Dermatology.