“Hellllooo Again Ladies and Gents” - Seite 3

“Guys today are more aware than ever about the importance of skin health,” said Dr. Corey Hartman, board-certified dermatologist. “With Old Spice Ultra Smooth anti-perspirants and body washes, consumers can feel confident about choosing grooming products that are dermatologist-tested and keep skin healthy and hydrated.” 

The Ultra Smooth lineup includes:

• Anti-Perspirant/Deodorant: Featuring subtle scents and dermatologist-tested, superior performance with 48-hour sweat and odor protection and Old Spice’s smoothest feeling and lowest residue invisible solid formulas to-date.
• Deodorant: Aluminum-free featuring superior performance with legendary Old Spice 48-hour odor protection and a stick that glides on ultra-smooth at application.
• Body Wash: Dermatologist-tested formulas and triple-moisturization technology deliver superior smooth skin protection to your body AND face with abundant lather and long-lasting fragrances. Two dye-free moisturizing options provide ultimate hydration, locking in moisture to leave the skin feeling fresh and looking healthy.
  • The lineup offers the first-ever Old Spice Ultra Smooth Gentle Body & Beard Wash combo. It’s designed to leave beards soft and smooth without feeling greasy or oily.

Scents include:

• CLEAN SLATE: Fresh Linen | White Spice | Blonde Wood
• FRESH START: Fresh Freesia | Bergamot | Musk
• SMOOTH FINISH: Lime Seltzer | Melon | Blackcurrant

Old Spice Ultra Smooth is available nationwide at drugstores, grocery stores and mass merchandisers (MSRP - Anti-perspirant/Deodorant: $4.97, Body Wash: $5.47; Pricing at the sole discretion of retailers).

ABOUT THE ORIGINAL “SMELL LIKE A MAN, MAN” CAMPAIGN (Circa 2010)

• Life on the internet was just a fraction in 2010 of what it is today with less than 5% of US internet users accessing via mobile, but Old Spice’s iconic “Smell Like a Man, Man” became one of the first brand-driven viral sensations, driving 3 million YouTube views in the two weeks after its release (105 million+ online campaign views today and counting!).
• The original spot won an Emmy for Outstanding Commercial and the campaign was awarded the Grand Prix for film at the 2010 Cannes Lions International Advertising Festival. Mark Tutssel, the jury president, described it as "the perfect film."
• “Smell Like a Man, Man” was done as a single shot - there was a crane to lift out the shower stall to reveal the boat set. A mechanism moved Isaiah seamlessly to the horse; the only thing done digitally was the shot where the tickets turned into diamonds.
• More people viewed the "response" videos in one day than watched President Obama’s 2008 election-night acceptance speech.
• In the campaign’s first week, Old Spice Twitter followers increased by 2,700%. Facebook fans rose ninefold.

ABOUT OLD SPICE