Weyland Tech Launches Digital Marketing Campaign for CreateApp in Taiwan Following High ROI Pilot Program

NEW YORK, Aug. 03, 2020 (GLOBE NEWSWIRE) -- Weyland Tech, Inc. (OTCQX: WEYL), a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has launched a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS) in Taiwan.

The launch follows a successful pilot marketing program that has included online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any small-and-medium business (SMB) looking for an easy and affordable way to establish a mobile presence.

CreateApp subscriptions were subsequently purchased by attendees in blocks of 10, who then resold them to SMBs across Taiwan. So far, this has resulted in more than 1,000 new CreateApp customers, with a marketing ROI to Weyland of about 3-to-1 on the first month.

Weyland’s partner in Taiwan, Now Mastery, LLP, an affiliate of NYSE-listed Line Corporation, has supported the marketing campaign by promoting CreateApp to its online followers. Now Mastery is led by Joseph Kay, a best-selling author who is widely regarded as the preeminent authority on Internet marketing for small business owners in Taiwan. A major influencer, Kay has attracted more than 400,000 followers on Line’s small-business marketplace and 67,000 on Facebook.

According to Foong: “We estimate our opportunity with Now Mastery totals more than $8 million in annual subscription based its 400,000 followers who we have been inviting in stages to our CreateApp seminars. Given the tremendous response we’ve received, we expect this group to provide us a highly-effective and cost-efficient means to reach the 1.3 million SMBs across the country.”

Now Mastery followers can sign up for special CreateApp subscription pricing ranging from US$25 to $110 per month, depending on the features and modules they use, such as digital marketing via Facebook and data analytics.

In contrast to how the company been private-labeling CreateApp for its distributors in Indonesia, the new model in Taiwan sells CreateApp under its owned brand. Foong says the different structure creates higher margins at around 30%, which is more in line with the typical SaaS revenue model, and with little to no R&D costs its end. Now Mastery also helps to provides ongoing advice and support for its CreateApp users.