The Future of Powersports Is Female

Polaris Launches Inaugural Empowersports Women's Riding Council - Seite 2

 

Lisa Lockhart
Rodeo Champion, Rancher & Polaris Ranger Ambassador

 

Kristen Matlock
Professional RZR racer & SCORE Baja 1000 Champ

 

Jody Perewitz
Racer & Sturgis Motorcycle Hall of Famer

 

Porsche Taylor
Black Girls Ride Magazine Founder And Cross-Country Rider

 

Jolene Van Vugt
Women’s Canadian Motocross Stuntwoman, Nitro Circus Action Sports Athlete, Canadian Woman’s National Motocross Champion & RZR Ambassador

 

Kelly Yazdi
Wild Gypsy Tour Creator, Polaris Adventures Ambassador, Actor & Host

“I am honored and thrilled to join my fellow council members in this movement to champion self-empowerment, community, adventure and safety,” Matlock said. “For me, riding is a form of expression and freedom that every woman should get the chance to experience. Women have always been a force within the world of powersports, but we haven’t always been a part of the narrative. This council allows us to tell our stories and provide our perspectives our way.”

The Empowersports Women’s Riding Council will meet regularly with Polaris leaders to discuss breaking down barriers including increasing diverse female representation, vehicle and gear considerations, safety practices, combating biases and demystifying the sport for more women.

Polaris’ Focus on Customer Growth

The creation of the Empowersports Women’s Riding Council is part of Polaris’ broader growth initiative, which aims to grow their customer base by nearly 50% over the next 10 years through introducing new customers to Polaris and continuing their commitment to supporting diverse riders. During its second quarter the company saw an influx of new riders with nearly 75% of off-road and motorcycle buyers being new to Polaris, fueled by significant increases with women and families as well as younger and multicultural customers.

The increasing presence of women in powersports is an industry-wide trend. Female motorcycle ownership has doubled in the last decade, according to the Motorcycle Industry Council. With a 2018 MRI-Simmons survey showing nearly half of all off-road vehicle-owning households having women in them and Black women outnumbering their male counterparts in snowmobiling by 61%, Polaris is focused on sustaining and growing this movement in a way that uplifts both new and experienced female riders.