The Future of Powersports Is Female

Polaris Launches Inaugural Empowersports Women's Riding Council - Seite 3

“As the leader in our industry, we have a responsibility to ensure diverse voices in the powersports space are heard to drive action and make the industry even stronger,” Kermisch said. “While we are proud of the efforts made thus far, we also recognize there is room for improvement. We look forward to having these honest conversations and instilling actionable change, so all women feel empowered, no matter the terrain or vehicle.”

As Polaris continues to see record numbers of new customers and a more diverse mix of customers, the company has committed to creating an inviting, inclusive experience for new Polaris riders. Polaris is proud to partner with organizations that align with this mission, such as Black Girls Ride, Outdoor Women, Wild Gypsy Tour, International Female Ride Day and Women Riders World Relay.

ABOUT POLARIS INC.

As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2019 sales of $6.8 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com.

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