142 0 Kommentare Beter Bed Netherlands showcases benefits of good sleep in its brand positioning and “Sleepy Heads” campaign - Seite 2

The importance of better sleep for better live

More than 2,000 scientific studies provide proof: better sleep makes you healthier, more energetic, more social and happier. Beter Bed's own research shows that a large group of people do not always recognise or acknowledge the importance of sleeping well. John Kruijssen: "We see that the average Dutch person spends € 20 a week on nutrition, € 10 on sports and exercise, and only € 2 a week on sleeping, while we spend as much as one third of our lives in bed.”

The role of Beter Bed in better sleep

Beter Bed has been a sleep specialist for over 35 years and is uniquely positioned to translate the knowledge and experience it has gained into advice on and solutions for a better night's sleep. Soon Beter Bed will introduce a mattress in its stores that uses sensors to analyse where more or perhaps less support is required for the perfect sleeping comfort, depending on the customer's body and weight. Ronald Voogt, Managing Director of Beter Bed Benelux: "This will help customers to sleep better through personalised and data-driven advice. Using the data from the analysis, our sleep consultants will be able to offer a customised sleep solution for everyone. This is a good example of how we live up to our new claim: Sleep better, live better.”

About Beter Bed Holding

Beter Bed Holding N.V. is a retail and wholesale organisation that offers its customers the best quality rest at affordable prices. The Group operates offline through physical stores and online through its own web shops for the specific brands. The Group is also active on national and international online retail platforms.
The Group operates in the following regions:
• The Netherlands and Belgium, via the Beter Bed brand and Beddenreus brand (only in the Netherlands).
• Sweden, via the Sängjätten brand.
Via its subsidiary DBC International, Beter Bed Holding operates a wholesale business in branded products in the bedroom furnishings sector, including international brands such as M line and Wave. Beter Bed Holding is listed on Euronext Amsterdam. Employing approximately 1,100 people, Beter Bed Holding achieved sales of
€ 186 million in 2019.

For more information