South by Southwest Names Brightcove as Its Official Video Partner for 2021 Virtual Events - Seite 2

• Utilization of Backend Analytics: SXSW will use Brightcove’s real-time data and analytics to track attendees’ content consumption to determine what they are watching and for how long in order to gain valuable insights that will help inform and optimize future programming.
• Content Security: SXSW will use Brightcove’s secure custom authentication to grant attendees access to all relevant content.
• Signature Brand Control: SXSW will use custom branding for all live and on-demand content, enabling a consistent brand experience across each event.
• Cloud Playout Technology: SXSW is the first Brightcove client to utilize Brightcove’s new full-featured Cloud Playout for a streamlined workflow, which enables content owners and organizations to quickly and seamlessly program a scheduled playout of both on-demand and live footage.

“Brightcove is honored to work with SXSW to harness the power of video and bring the SXSW community together virtually. We know firsthand that, despite the challenges of transitioning an iconic event from in-person to 100% virtual, the right technology leads to success for our customers and the audiences they serve,” said Jeff Ray, Brightcove’s CEO. “Brightcove’s technology is the most reliable, scalable, secure, and broadcast-grade, providing all SXSW attendees with an unparalleled viewing experience that’s rooted in quality and innovation.”

As part of the partnership, Brightcove will also be the sole sponsor of the Brightcove Illumination Award, a new initiative to honor a filmmaker on the rise and to celebrate the innovation and creativity of new artists. Further details on nominees and jurists will be released closer to the festival.

All conference keynotes, featured speakers, film festival screenings, and music festival showcases will be available for streaming on the SXSW Online Platform.

About SXSW Film Festival

Now in its 28th year, SXSW Film Festival brings together creatives of all stripes over nine days to experience a diverse lineup and access to thousands of SXSW Conference sessions with visionaries from all corners of the entertainment, media, and technology industries.

About SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. In 2021, the event moves to a digital format. SXSW Online offers conference sessions, music showcases, film screenings, exhibitions, and a variety of networking and professional development opportunities. An essential destination for global professionals, SXSW Online 2021 will take place March 16 - March 20. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.