Nature ValleyTM Launches First-Ever Store Drop-Off Recyclable Snack Bar Wrapper - Seite 2

Nature Valley introduced the world’s first granola bar in 1975 as an on-the-go snack designed to help people get outside and explore nature. The How2Recycle Label is a standardized labeling system that clearly communicates recycling instructions right on the package.

“Our drive to be a force for good, and a force for nature, led Nature Valley to invest in this packaging technology,” said Brian Higgins, Grain Snacks Business Unit Director at General Mills. “And as the creator and share leader of the bar category, we feel a responsibility to continue innovating and encouraging future solutions that could make recycling wrappers even easier.”

Nature Valley along with other General Mills brands, are working with leading non-governmental organizations (NGOs) to create infrastructure for plastic film recycling, such as The Recycling Partnership and the Wrap Recycling Action Program (W.R.A.P.). To help encourage Store Drop-Off recycling of Nature Valley wrappers, and other eligible plastics, the brand has created a multi-channel consumer education plan to drive awareness of Store Drop-Off recycling and promote small consumer actions that can lead to big impact in the world.

The newly packaged Crunchy granola bars are available this spring at all major retailers. For more information about Nature Valley’s journey to create a more recyclable future, visit NatureValley.com/Recycle4Nature.

About Nature Valley

Nature Valley believes that nature brings out the best in all of us. That’s why the brand continually strives to connect people to nature not only through Nature Valley bars, but also outdoor experiences. The brand is committed to acting as an ongoing force for nature by restoring and preserving access to trails nationwide. With access to 10,000 miles recently completed, the brand committed to an additional 10,000 miles expected to be completed in 2023 through a partnership with the National Park Foundation. As creator of the granola bar category in 1975, Nature Valley offers a wide variety of products across bars, snacks and granola selling 3.6 billion granola bars worldwide each year. Visit NatureValley.com to learn more.

About General Mills

General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S. $17.6 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.

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