Yellow Wood Partners to Acquire Scholl From Reckitt Benckiser - Seite 2

Yellow Wood acquired the Dr. Scholl's brand in the Americas from Bayer AG in 2019 and has since successfully built out a full standalone Dr. Scholl's organization.  Successful business enhancement initiatives since acquiring the business include building its e-commerce capabilities, accelerating new product development, strengthening the senior management team, and optimizing the consumer marketing mix.

Tad Yanagi, Partner at Yellow Wood, said, "Our experience of successfully executing corporate carve outs has helped us gain a deep understanding of the many complexities that accompany the separation of an operating subsidiary from a large global parent company.  Our previous experience with other global multinational CPG companies enabled us to work directly with Reckitt Benckiser to create this opportunity. We look forward to using the full Yellow Wood operating capabilities to complete the Scholl transaction in a smooth manner.  We are excited to bring the operating focus required to achieve what we believe is a strong future growth plan for the business that will benefit customers and employees around the world."

The transaction is expected to be completed by the third quarter of 2021 and is subject to normal and customary closing conditions.

Dr. William Matthias Scholl started the much-loved, iconic brand in 1906 and over the next several decades developed many innovative products and grew the company in the U.S. and internationally.  The brand has been owned by a number of multi-national corporations over the last 50 years, and rights to the brand were divided amongst the Americas and the rest of the world over 30 years ago.  Bayer bought the Dr. Scholl's Americas business in 2014 as part of its acquisition of Merck & Co.'s consumer health unit.  Yellow Wood acquired rights to the Dr. Scholl's brand in the Americas in 2019 from Bayer and established the Scholl's Wellness Company.  RB has owned the rights to the Scholl brand outside the Americas since its 2010 acquisition of SSL International, plc.

Guy Phillips from Spayne Lindsay & Co. LLP, and Sawaya Partners, LLC acted as financial advisers for the transaction.  Fried Frank provided legal counsel to Yellow Wood on the transaction.

About Scholl
Scholl is a leading global footcare brand that produces a wide range of skin care products, insoles and treatment solutions for targeted foot conditions. The brand was founded in 1906 by William Scholl in Chicago, USA and has a long history of innovation and category leadership.  RB acquired the brand as part of its acquisition of SSL International in 2010. The proposed sale also includes RB's Amopé, Krack and Eulactol footcare brands.