Damm and Ball launch world's first Aluminium Stewardship Initiative certified beverage cans

- The Estrella Damm brewery in El Prat de Llobregat (Barcelona) has achieved ASI certification. From the month of March, the company will use only ASI-certified cans, supplied by Ball Corporation

- The Aluminium Stewardship Initiative (ASI) scheme guarantees high environmental, ethical and social standards for the whole life cycle of the beer company's drinks cans

BARCELONA, March 24, 2021 /PRNewswire/ -- Damm, a leading beverage company in Spain, and a major player in the food, hospitality, logistics and distribution industries, has achieved ASI (Aluminium Stewardship Initiative) Performance Standard and Chain of Custody Standard certification. Damm becomes the first drinks beverage company in the world to achieve double certification, which guarantees high environmental, ethical and social standards for the whole aluminium chain, from the production of the aluminium to making the cans, brewing and recycling. 

From this March onwards, all Damm's cans, which are supplied by Ball Corporation, will be certified according to ASI's standards for responsible production, sourcing and stewardship. The certification covers packaging and storage of beer in cans, as well as related activities including design, packaging and storage of finished products, waste management and storage, and the recovery of waste, including end consumer's packaging waste. As consumers demand greater sustainability from their packaged goods, the ASI scheme aims to do for aluminium what the Forest Stewardship Council (FSC) did for paper and wood, making sustainability performance a mainstream issue.

As part of the Performance Standard certification, Damm's life cycle thinking, product design, emissions reduction plans and management of natural resources and waste in its breweries were audited. The Chain of Custody certification covers verified practices – certified under the ASI Performance Standard – from mining and remelting to aluminium casting, rolling, can manufacturing and filling.

The ASI certification also acknowledges Damm's work in raising awareness of aluminium recycling, through the 349 can compactors it places every year along the Mediterranean coast. As well as this pioneering initiative in the drinks sector, the company partners organisations that promote responsibility among producers and recycling.

The ASI was founded over 10 years ago by representatives from the aluminium industry and industrial users of aluminium, and from research and policy organisations and society in general,  with the aim of promoting greater sustainability and transparency throughout the aluminium industry. Since 2017, organizations have been able to seek ASI certification and more than 160 organisations have joined the ASI as members, demonstrating their commitment to responsible aluminium sourcing.